- Salary statistics
- Advertising consultant salary
Advertising consultant salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
38 200 - 51 700 SEK / month
Women earn 89% of what men do.
Försäljning & inköp
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Salary progression Advertising consultant
What does an advertising consultant do? – Job tasks and work environment
An advertising consultant works with selling and mediating advertisements across various media, such as print newspapers, digital platforms, and social channels. Tasks include customer contact, needs analysis, presentation of ad solutions, and quotation providing. The role often involves building long-term relationships with companies and organizations, as well as following up on campaigns and analyzing results. The work environment is largely office-based, but meetings with clients can occur both digitally and in person. The pace is often high, requiring good prioritization skills and the ability to handle multiple assignments simultaneously.
Salary development over time
The salary for an advertising consultant has shown steady growth in recent years. In 2022, the average salary was 39,400 SEK per month. In 2023, it increased to 42 200 SEK, which corresponds to a salary increase of about 8.6%. In 2024, the average salary has stabilized somewhat and now stands at 44 700 SEK. This slight decline from the previous year can be explained by market adjustments and increased competition for advertising budgets in new digital channels. However, the trend indicates that the profession remains relatively well-paid, especially for those with post-secondary education and industry experience.
Advertising Consultant salary – complete overview
- Average salary: 44 700 SEK/month
- Lowest salary: 41,600 SEK/month (men), 42,400 SEK/month (women)
- Highest salary: 54,400 SEK/month (men), 42,900 SEK/month (women)
- Hourly wage: 254 SEK
- Gender differences: Women earn 89% of what men do
- Regional differences: Salary levels may vary depending on region and labor market demand
Education and qualifications
To work as an advertising consultant, a basic education at the high school level is usually required, but many employers prefer candidates with post-secondary studies in marketing, communication, or economics. Practical experience from sales, customer contact, or media is highly valued. Industry-specific courses and certifications in digital advertising can be advantageous, as well as good knowledge of both Swedish and English.
- Post-secondary education: 2–3 years in marketing, economics, or communication
- Certifications: Courses in digital marketing and sales
- Internship/Traineeship: Workplace internships are common and provide valuable experience
- Prerequisites: High school diploma, good communication skills
- Tips: Self-studies and online courses in digital advertising increase competitiveness
Many advertising consultants today work with both traditional and digital advertising channels, which means that the role is rapidly evolving as new platforms and technologies develop. The ability to adapt and learn new skills is therefore highly valuable.
Common benefits and compensations
Advertising consultants are often offered performance-based salaries or bonuses in addition to the base salary. Occupational pension, wellness contributions, and the possibility of remote work are common benefits. Additionally, mobile phones, computers, and sometimes company cars may be included depending on the employer and job duties.
Competition and challenges
The competition for positions as an advertising consultant is moderate but increasing as more companies shift their advertising to digital channels. One of the biggest challenges is staying updated with the latest trends in digital advertising, audience analysis, and platform selection. The role also requires patience and perseverance, as sales processes can be lengthy and customer demands variable. Building trust and long-term relationships is crucial for success. Furthermore, employers set high standards for results and initiative.
Tips for those who want to become an advertising consultant
To succeed as an advertising consultant, it is good to be communicative and proactive, as the role involves daily contact with clients and requires taking responsibility for finding new business opportunities. Strong listening skills and understanding customer needs are essential for proposing the right ad solutions and building long-term relationships. Flexibility and the ability to quickly adapt to changing conditions, especially as new digital platforms and ad technologies develop, are also important. A structured approach helps manage multiple projects and deadlines, while high drive and results focus facilitate reaching sales goals. Engagement and curiosity about industry developments make it easier to stay competitive and relevant in the job market.
Key facts about advertising consultants
- Education level: Post-secondary education (2–3 years) is common
- Work environment: Office-based with client visits
- Typical work form: Full-time, sometimes performance-based salary
- Demand: 550 job openings within the profession according to latest data
- Special skills: Digital advertising and relationship building
Career paths and future prospects
After three to five years as an advertising consultant, there are good opportunities to advance to roles such as key account manager, team leader, or sales manager within media and advertising companies. Some choose to specialize in digital marketing or transition into roles within strategic communication. The labor market forecasts indicate that demand for skilled advertising consultants is expected to remain stable, especially for those with experience in digital ad platforms and data analysis. The profession suits individuals who enjoy customer contact and want to work in a rapidly changing industry.
Common questions about Advertising Consultants
- What does an Advertising Consultant earn?
- An advertising consultant has an average salary of 44 700 SEK per month. - How has the salary development looked over time?
- The salary increased from 39,400 SEK in 2022 to 42 200 SEK in 2023, and now stands at 44 700 SEK in 2024. - Are there differences between men and women?
- Yes, women earn on average 42,900 SEK while men earn 41,600 SEK, which means women earn approximately 89% of men's salaries. - What are the requirements to become an advertising consultant?
- Post-secondary education in marketing or economics and experience in sales are advantageous. - What career paths are available?
- After a few years, one can advance to roles such as key account manager, sales manager, or specialize in digital marketing. - What does the job market look like?
- There are approximately 550 job openings within the profession according to the latest data. - What are the most common benefits?
- Bonuses, occupational pension, wellness contributions, and sometimes company cars are common benefits.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 39900 kr | 40200 kr |
| 35-44 | 44700 kr | 44800 kr | |
| 45-54 | 48000 kr | 48300 kr | |
| 55-64 | 47400 kr | 48400 kr | |
| Snitt | 89% | 44400 kr | 44700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 41800 kr | 41800 kr | |
| 35-44 | 38100 kr | 38100 kr | |
| 45-54 | 38500 kr | 38500 kr | |
| 55-64 | 39600 kr | 39600 kr | |
| Snitt | 95% | 39700 kr | 39700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 41800 kr | 41800 kr | |
| 35-44 | 38100 kr | 38100 kr | |
| 45-54 | 38500 kr | 38500 kr | |
| 55-64 | 39600 kr | 39600 kr | |
| Snitt | 95% | 39700 kr | 39700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 39900 kr | 40200 kr |
| 35-44 | 44800 kr | 44900 kr | |
| 45-54 | 48000 kr | 48300 kr | |
| Snitt | 89% | 44400 kr | 44800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 39900 kr | 40200 kr |
| 35-44 | 44800 kr | 44900 kr | |
| 45-54 | 48000 kr | 48300 kr | |
| Snitt | 89% | 44400 kr | 44800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 41100 kr | 41300 kr |
| 35-44 | 49700 kr | 49900 kr | |
| 45-54 | 52600 kr | 52900 kr | |
| Snitt | 89% | 47000 kr | 47400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 41300 kr | 41300 kr | |
| Snitt | 95% | 41300 kr | 41300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 41300 kr | 41300 kr | |
| Snitt | 95% | 41300 kr | 41300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 41100 kr | 41300 kr |
| 35-44 | 49700 kr | 49900 kr | |
| 45-54 | 52600 kr | 52900 kr | |
| Snitt | 89% | 47000 kr | 47400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 41100 kr | 41300 kr |
| 35-44 | 49700 kr | 49900 kr | |
| 45-54 | 52600 kr | 52900 kr | |
| Snitt | 89% | 47000 kr | 47400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 38200 kr | 38600 kr |
| Snitt | 89% | 41800 kr | 42100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 38100 kr | 38100 kr | |
| 45-54 | 38500 kr | 38500 kr | |
| 55-64 | 39600 kr | 39600 kr | |
| Snitt | 95% | 39100 kr | 39100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 38100 kr | 38100 kr | |
| 45-54 | 38500 kr | 38500 kr | |
| 55-64 | 39600 kr | 39600 kr | |
| Snitt | 95% | 39100 kr | 39100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 38100 kr | 38600 kr |
| Snitt | 89% | 41800 kr | 42100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 38100 kr | 38600 kr |
| Snitt | 89% | 41800 kr | 42100 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Advertising consultant has the SSYK code 3339, which we use to match against the SCB database to obtain the latest salary statistics.
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