How much does a Ad Graphic Designer make

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  2. Ad Graphic Designer
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Ad Graphic Designer

34 700 kr

Prepress technicians

31 800 - 37 800 kr / month

Women earn 85% of what men do.

Industriell tillverkning

What will be the salary after tax?

Salary progression Ad Graphic Designer

Average salary 34 700 kr
Males 37 700 kr
Females 31 900 kr
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What does an advertising graphic designer do? – Tasks and work environment

An advertising graphic designer works on creating visually appealing advertisements for both print and digital media. The role includes everything from concept and sketches to finished ads, combining color, form, and typography to deliver effective messages. Tasks often involve collaboration with marketers, copywriters, and clients to produce material that meets brand standards and commercial goals. The work environment is typically office-based, often in agency settings or marketing departments, where the pace can be fast and deadlines tight.

Salary development over time

The salary level for advertising graphic designers has been relatively stable over the past three years. In 2022, the average salary was 33,000 SEK per month, increasing to 34 800 SEK in 2023. In 2024, the average salary has reached 34 700 SEK, representing a slight decrease compared to the previous year but still an increase of over 5% over the period. This development reflects a market characterized by steady demand for graphic skills, but also some competition and technological shifts within the industry. Salary changes may also be influenced by evolving skill requirements, with digital skills becoming increasingly important, and employers demanding broader roles in design and production.

Advertising Graphic Designer salary – comprehensive overview

  • Average salary: 34 700 SEK/month
  • Lowest salary: 31,800 SEK/month
  • Highest salary: 37,800 SEK/month
  • Hourly rate (average): 209 SEK/hour
  • Men (average): 37 700 SEK/month
  • Women (average): 31 900 SEK/month
  • Women earn: 85% of what men do
  • Regional differences: No specific data available

Education and qualifications

To work as an advertising graphic designer, a degree in graphic design with a focus on advertising or visual communication is usually required. Many employers prefer candidates with experience in design programs such as Adobe Creative Suite and knowledge of digital production. Practical experience, such as internships or portfolio work, is often highly valued during hiring.

  • Formal education: Vocational college (2 years) or university (3 years) in graphic design or equivalent
  • Certifications: Courses in Adobe Photoshop, Illustrator, and InDesign
  • Internships/traineeships: Common during education
  • Prerequisites: Basic computer skills and aesthetic sense
  • Self-study: Online courses and portfolio building are advantageous

Advertising graphic designers often work closely with marketers and copywriters, making communication skills and understanding of target audiences important qualities in the role. The ability to quickly interpret a brief and transform ideas into visually appealing material is crucial for success in the profession.

– statsskuld.se

Common benefits and compensations

Advertising graphic designers often have access to benefits such as wellness allowances, flexible hours, and remote work options. Other common compensations include occupational pension, skills development, and subsidized lunches. In some cases, bonuses tied to project results or company goals are also offered.

Competition and challenges

The competition for advertising graphic designers is intense, especially in larger cities where many seek careers in creative industries. Technological development and digitalization have created both opportunities and challenges, as demands for digital skills and adaptability increase rapidly. Many employers now seek broader roles where the designer is also expected to handle motion graphics, UX design, or basic programming. Standing out in the job market can be difficult without a strong portfolio and ongoing skills development. Increased competition from freelancers and international providers also influences the situation.

Tips for aspiring advertising graphic designers

To succeed as an advertising graphic designer, combine creativity with technical skills and a keen eye for detail. Continuously building a diverse and current portfolio enhances employment prospects, while good collaboration skills facilitate projects involving multiple disciplines. The ability to quickly learn new technology and software is important, as is flexibility and working under tight deadlines. Showing initiative and interest in design trends gives an advantage, and being open to feedback and growth strengthens your position in the job market. Ultimately, curiosity and a willingness to learn are key qualities for building a long-term career in the field.

Key facts about Advertising Graphic Designers

  • Education level: Vocational college or university (2–3 years)
  • Work environment: Office, often project-based work
  • Typical employment: Full-time, sometimes freelance
  • Demand: 1,437 available jobs in the profession
  • Special skills: Adobe Creative Suite, digital production

Career paths and future prospects

After three to five years in the profession, an advertising graphic designer can advance to roles such as art director, graphic designer with strategic responsibilities, or project manager in advertising and marketing. Some choose to specialize in digital advertising or motion graphics, while others start their own agency or work as freelancers. According to the Swedish Public Employment Service’s forecast for the profession of prepress technicians and printers – which includes advertising graphic designers – there is no clear outlook due to limited data. However, market data shows that there are 1,437 available jobs in the field, indicating continued stable demand, especially for those who stay updated with digital tools and trends.

Common questions about Advertising Graphic Designers

  • What is the average salary of an Advertising Graphic Designer?
    - An advertising graphic designer has an average salary of 34 700 SEK per month.
  • Are there significant salary differences between men and women?
    - Yes, women earn on average 31 900 SEK while men earn 37 700 SEK, which means women earn approximately 85% of men's salaries.
  • What education is required to become an Advertising Graphic Designer?
    - Usually, vocational college or university in graphic design, often supplemented with courses in relevant software.
  • What is the job market outlook for Advertising Graphic Designers?
    - There are 1,437 available jobs in the profession, indicating stable demand.
  • What are the highest and lowest salaries for an Advertising Graphic Designer?
    - The highest salary is 37,800 SEK and the lowest is 31,800 SEK.
  • What tasks does an Advertising Graphic Designer perform?
    - Tasks include idea development, graphic production, and collaboration with marketing teams to create advertisements.
  • Can an Advertising Graphic Designer work as a freelancer?
    - Yes, many work as freelancers or entrepreneurs alongside traditional employment.

Richard Andersson

Richard Andersson - 2025-07-09 07:16:33

Occupation
Who has the highest salary?
The highest salary for a Ad Graphic Designer is 37800 kr. This salary belongs to a man working in the Privately employed officials with a unspecified education. The highest salary for a woman in this profession is 37300 kr.
Who has the lowest salary?
The lowest salary for a Ad Graphic Designer is 31800 kr. This salary belongs to a woman also working in the Privately employed officials. The lowest salary for a man in this profession is 34900 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
55-64 35900 kr 36300 kr
Snitt 85% 34400 kr 34700 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Ad Graphic Designer has the SSYK code 7321, which we use to match against the SCB database to obtain the latest salary statistics.

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