Vacant job

At Gina Tricot, we love to inspire. Since 1997, we have offered fashion for women in over 30 countries. With around 145 stores in five European countries, a growing e-commerce platform, and approximately 1,800 dedicated employees, we continue to create new shopping experiences. Our culture is built on Passion & Commitment, Smartness, Challenge, and Teamwork, values that drive us forward every day. Whether you work in the office, in-store, or in the warehouse, you are part of the same journey where we together create an inspiring work environment and deliver the latest trends to our customers every day.

ECOMMERCE SALES SPECIALIST

As an eCommerce Sales Specialist, your overall goal is to maximize online sales through commercial analysis, merchandising, and ongoing optimization of the assortment, campaigns, and onsite experience. You are responsible for translating business goals and strategic priorities into concrete sales-driving activities – ensuring that ginatricot.com is always relevant, up-to-date, and commercially strong.

The role combines a clear sales and analytical focus with operational work in, among other things, CMS, where you daily drive content, structure, and publishing in line with the campaign plan and sales trends.

You report to the Head of eCommerce and work closely with the eCommerce Sales Team Lead as well as in close collaboration with the Experience Team, Analytics, Assortment, Paid Media, Marketing, and Customer Activation.

Your Responsibilities

• Drive and optimize sales on ginatricot.com through merchandising, campaigns, and onsite optimization

• Work data-driven with KPIs such as CR, AOV, margin, and stock-out %

• Plan and publish content in CMS in line with the campaign plan and sales trends

• Ensure that the assortment, campaigns, and marketing interact effectively

• Identify growth opportunities and initiate improvements based on analysis and insights

• Tailor assortment and content per market for maximum commercial impact

WE BELIEVE YOU ARE OUR NEXT STAR IF YOU...

... are analytical, structured, and commercially driven – and thrive in a role where you combine numbers, insights, and operational execution. You have a natural business focus and a strong interest in both fashion and customer experience. You enjoy working data-driven, identifying opportunities, and quickly translating analysis into concrete actions that drive sales.

You are motivated by working in a fast-paced environment, collaborating cross-functionally, and contributing to the continuous development and optimization of the digital customer journey.

Qualifications

• Education in eCommerce, Digital Business Development, or equivalent

• 2–4 years of experience in e-commerce, digital sales, online merchandising, or similar

• Experience from fashion or retail is a plus

• Strong understanding of search, merchandising, and recommendations

• Familiarity with data, KPIs, and sales analysis

• Experience with CMS, merchandising and personalization tools, PIM, GA4, and analytics tools

• Ability to translate data into concrete commercial actions

ABOUT THE POSITION Employment type: Permanent full-time, starting with a 6-month probationary period Start: By agreement Location: Head office in Borås

ABOUT THE PROCESS Selection and interviews are ongoing, and the position may be filled before the application deadline.

At the end of the recruitment process, you will need a passport or national ID, and if necessary, proof of residence permit if you have citizenship outside the EU/EES. This is to ensure your identity and that you have the right to work in Sweden.

As part of the process, a background check will also be conducted to ensure a fair and safe recruitment process. The check is performed via Fortcheck, where you as a candidate identify yourself with BankID and receive the results before they are shared with the recruiter.

WE OFFER MORE THAN JUST A JOB When you start your career with us, you are welcomed into a team with fantastic colleagues. In the Gina Tricot Smile Academy, you will not only gain knowledge about the company and sales techniques – you will also become part of a large community and have the opportunity to connect with other like-minded individuals. We offer an inspiring workplace where the sense of community is strong, and where you truly feel like part of the team. With us, you will also enjoy a favorable employee discount.