Vacant job

Join us to deliver a smoke-free future as Site Manager for ZYN.se!

We’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and has been a leader in the industry for more than 200 years.

In the Nordic region, we are 1,600 employees based in Sweden, Denmark, Finland, and Norway working in various functions and teams, and together we are collaborating to deliver a smoke-free Nordics.

Role summary:

As a Site Manager, you will own and drive the strategy, development, and optimization of the Swedish Match Nordic websites to ensure best-in-class user experience, content engagement, and performance. You will work closely with cross-functional teams, including the Web & E-commerce Lead, Digital Solutions Lead, CRM team, Brand team, and external agencies, to enhance digital touchpoints, improve organic and paid traffic, and optimize conversion rates. Your role will also involve site performance monitoring, SEO optimization, and continuous improvement to drive e-commerce traffic and revenue growth.

Please note that this role is a fixed-term contract between 2025-06-01 – 2026-04-30

Main responsibilities:

• Manage and maintain the company’s Nordic websites, ensuring they align with brand, e-commerce, and digital strategy goals.
• Develop and manage a website content strategy, including content updates, landing pages, and product pages.
• Implement SEO best practices, including keyword optimization, metadata management, and technical SEO improvements to enhance organic search performance.
• Work with digital agency and brand team to create engaging web content that aligns with brand guidelines.
• Analyze and optimize the customer journey to improve user experience, engagement, and retention. Use A/B testing, heatmaps, and UX analytics tools to implement data-driven improvements.
• Evaluate online users’ behavior to deliver engaging online experiences via constant Conversion Rate Optimization (CRO) techniques.
• Monitor website performance, uptime, and loading speeds, ensuring optimal site functionality.
• Regularly report on key website KPIs and provide actionable insights and strategies for continuous improvement and content enhancement.
• Collaborate with the Digital Solutions team to implement new features, functionalities, and integrations that enhance site performance.
• Ensure compliance with web security, data privacy (GDPR), and accessibility standards (WCAG).
• Keeping up to date with industry best practices and monitoring content activities of competitor websites.

Who you are

• Bachelor’s degree in Marketing, Business, Economics, or a related field.

• 5+ years in digital marketing and e-commerce (ideally acquired on the retail side or manufacturer, or at another key e-commerce category; durables/tech).

• General knowledge and understanding of the IT-technical aspects of E-commerce. Very good knowledge of the digital environment (incl. consumer journey and behavior) and platforms.

• Strong expertise with CMS tools, preferably Optimizely.

• Proficiency in SEO, SEM, and digital marketing tools.

• Strong analytical and data-driven mindset, with experience in analyzing and reporting on channel performance metrics.

• Excellent communication, collaboration, and relationship-building skills, with the ability to influence and negotiate effectively. Proficiency in Swedish and English is required.

• Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.

• Experience from collaboration with external agency partners and managing budgets.

• Adobe XD and Photoshop experience is a plus.

What we offer

Our success depends on the dedicated people who come to work every single day with a sense of purpose and an appetite for progress. Join Swedish Match and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment, and explore.

• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.

• Enjoy flexibility of hybrid working - split your time between working from our office or the comfort of your home, where it works best for you in line with business needs.

• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provide endless opportunities to progress.

• Take pride in delivering our promise to society: to deliver a smoke-free future.