Make a Difference. Every Day.

The Marketing and Communications Unit for the Department of Regional Development is now seeking an International Marketer. The unit is part of the Corporate Staff Communication, which is a part of Region Skåne's corporate office. We are eight employees and a unit manager with competencies in graphic design, strategic and operational communication, and international marketing.

The Department of Regional Development acts as a driving force and unifying power for Skåne's development and is tasked with promoting development, sustainable growth, and employment for all of Skåne based on political decisions. The department is divided into nine units that work in areas such as investment promotion, skills supply, infrastructure, innovation, regional planning, environment and health, business development, and societal analysis.

The Corporate Staff Communication's overarching mission is to contribute to strengthening Region Skåne's brands through professional communication efforts and to the realization of operational goals, political decisions, and vision.

RESPONSIBILITIES

Do you have several years of experience in marketing in an international context and are you an expert in social media and digital marketing? Are you also a star at formulating and packaging content in English that creates engagement and leads to new business? Do you want to work in an organization with an open atmosphere and a job that delivers results for those of us living and working in Skåne? Then you might be the one we are looking for!

You will work with international marketing and communication together with your colleagues in the Marketing and Communications Unit for Regional Development. Your efforts will primarily focus on two areas: Foodtech Innovation Network and investment promotion. Foodtech Innovation Network is a project driven by Region Skåne in collaboration with Almi Företagspartner Skåne, Lund University of Technology, Malmö City, and Innovation Skåne. You will have overall responsibility for all communication in the project with the aim of creating movement among the companies we work with and demonstrating how the project contributes to the food system in Skåne. You will ensure that we have cohesive and regular communication with the target audience and stakeholders. You will promote events and create content in channels related to the project, primarily on the web and LinkedIn.

Region Skåne works with investment promotion and international marketing under the brand Invest in Skåne and the place brand Skåne. Together with business developers in regional development, we work to attract more foreign companies, investors, and talents to choose Skåne. You will be responsible for developing marketing materials, promoting events, and creating content in channels. The content you create will be in English, authentic, and engaging with clear call-to-actions. You will work purposefully to drive organic growth, engagement, and conversion in our channels. You will optimize our digital presence and be responsible for campaign setup as well as analysis and reporting of both paid campaigns and organic content. The goal is to create international visibility, engagement, and leads that business developers can then work with to create growth and increased tax revenues.

You will stay constantly updated on social platforms and digital marketing and follow trends in the field. Your expertise will enable us to take the next step in our digital presence and generate more visibility for Skåne internationally.

QUALIFICATIONS

We are looking for someone with post-secondary education in marketing/communication and several years of experience in social media from a professional perspective. You have experience in digital marketing focusing on web optimization, conversion, and lead generation towards international target groups. The position requires excellent knowledge of English and good knowledge of Swedish. You are quick to learn new digital tools and are an expert on LinkedIn. Furthermore, you are a skilled writer who can create target audience-adapted content in English for both social media and the web as well as digital campaigns. You have experience in storytelling and content production (filming, photography, and creating campaigns) for social media at a professional level. We also see that you have very good skills in planning, executing, and analyzing the outcomes of digital marketing activities. You are a frequent user of CMS tools. It is an advantage if you have worked with CRM systems and analysis tools for websites, as well as experience in business-to-business marketing.

You are creative and innovative and want to develop with us. We want to find new ways to reach our stakeholders and target groups, and with us, you have a great opportunity to influence how we do it. You are solution-oriented and work both operationally and strategically towards set goals. You have strong business acumen and engagement and thrive in a networking role. To succeed in the role, we see that you enjoy varied work and can manage your time well. You have a high ability to collaborate while also being able to work independently. We believe that you are unpretentious, social, curious, and trustworthy. Personal suitability is of great importance.

Do you want a fun job in a larger organization with fantastic colleagues? Then apply for the position of International Marketer.

ADDITIONAL INFORMATION

Region Skåne exists to ensure that everyone living in Skåne feels good and has faith in the future. Through limitless collaborations and care, the best conditions for a healthy life in business, public transport, culture, and healthcare in Skåne are created. Together we make life more possible.

The Corporate Office's mission is to support the regional council, which is responsible for the overall administrative organization in Region Skåne. The Corporate Office's more than 750 employees work with issues related to regional development, public health and environment, healthcare planning, communication, finance, and HR. The Corporate Office's workplaces are primarily located in the Town Hall in Kristianstad and at Dockplatsen in Västra Hamnen in Malmö.

At https://www.skane.se/ledigajobb (https://www.skane.se/ledigajobb), you can see the status of Region Skåne's recruitments and how many have applied for the positions.

To staffing and recruitment companies and to you as a salesperson: We kindly but firmly request no direct contact with staffing and recruitment companies or salespeople of additional job ads.