Product manager, marketing salary

Occupational Profile: Product Manager in Marketing

Working as a product manager in marketing involves having a central role in shaping and driving an organization's product strategies. This position requires a deep understanding of market trends, consumer behavior, and competitive landscape. A product manager in marketing is responsible for analyzing market data, developing marketing strategies, and collaborating with other departments to ensure that products meet customer needs and expectations.

Salary Statistics for Product Manager in Marketing

The average monthly salary for a product manager in marketing is currently 50 400 SEK. There is a noticeable gender pay gap, with men earning an average of 54 000 SEK while women earn 47 800 SEK, meaning that women earn 88% of what men earn. There has been an increase in the average salary from 48800 SEK to 50 400 SEK since the last measurement, indicating a positive trend in salary development for this profession.

Educational Paths and Qualifications

To become a product manager in marketing, a higher education degree in marketing, business administration, or related fields is usually required. Many employers prefer candidates with a Master's degree in marketing or an MBA. Key attributes include strong analytical skills, creativity, and the ability to work cross-functionally with various teams such as product development, sales, and customer service.

Skills and Experiences

Experience in market analysis, project management, and strategic planning is highly valued in this profession. Knowledge of digital marketing, including SEO, social media, and e-commerce, is also important. Product managers must be able to present and communicate complex information convincingly to various stakeholders.

Requirements for Getting a Job

To successfully compete for jobs as a product manager in marketing, it is important to stay updated on the latest market trends and technologies. Networking within the industry and continuous professional development through courses and certifications can also enhance employability.

Potential Benefits

Many companies offer attractive benefits for product managers in marketing, such as opportunities for paid further education, company mobile phones, and performance-based bonuses. These benefits not only have monetary value but also contribute to professional growth and job satisfaction.

Things to Consider

Working as a product manager in marketing can be both challenging and rewarding. It requires a balance between creative and analytical thinking and the ability to work under pressure. Success in the role also demands excellent communication skills and the ability to adapt to rapidly changing markets.