Product manager, marketing salary

Overview of the Profession of Product Manager in Marketing

Product Managers in marketing play a central role in driving and shaping an organization's product strategies. These professionals are responsible for analyzing market trends, planning and executing marketing campaigns, and overseeing product development to ensure that the products meet consumer needs and expectations. Their work often involves cross-functional collaboration with other departments such as sales, research and development, and production.

Salary Statistics for Product Manager in Marketing

According to the latest salary statistics, the average salary for a product manager in marketing is 50 400 SEK per month. However, there is a noticeable gender pay gap where men earn an average of 54 000 SEK while women earn 47 800 SEK, meaning that women earn 88% of what men do. The salary for this role has increased from 48800 SEK to 50 400 SEK since the last measurement, indicating a positive salary development within the profession.

Education and Requirements

To become a product manager in marketing, a higher education degree in marketing, business administration, or related fields is usually required. Relevant work experience in marketing roles is also highly valued. Many employers seek candidates with strong analytical skills and the ability to interpret market data to make informed decisions. In addition to formal education, it is important to have good knowledge of digital tools and platforms used in digital marketing.

Employment Benefits

In addition to the base salary, product managers in marketing often enjoy various benefits that contribute to the job's attractiveness. These may include paid further education, which not only helps to stay updated with the latest marketing trends but also contributes to personal and professional development. Other benefits may include a company-paid mobile phone and performance-based bonuses.

Considerations for Those Wishing to Work as a Product Manager in Marketing

Working as a product manager in marketing requires not only technical knowledge of marketing and product management but also excellent communication and leadership skills. It is important to be flexible and adaptable to rapidly changing markets. A successful product manager must also be able to work well under pressure and manage multiple projects simultaneously.