TV producer

What does a TV producer do? – Tasks and work environment

A TV producer is responsible for the entire production process, from the idea stage to the finished broadcast. The work includes planning, leading, and coordinating both creative and practical tasks in a TV production. This involves managing budgets, scheduling, personnel, technology, and sometimes negotiations with partners and rights holders. The work environment varies greatly depending on the type of production – from busy filming locations and studios to office work with planning and coordination. High demands are often placed on flexibility, leadership, and problem-solving, as working hours can be irregular and productions occur under time pressure.

Salary development over time

The salary for TV producers has varied over the past three years. In 2022, the average salary was 43,400 SEK per month. In 2023, it increased to 47 000 SEK, which corresponds to an approximate increase of 8.3%. The following year, 2024, the average salary decreased slightly to 45 700 SEK, a reduction of about 2.8% compared to the previous year. This decline can partly be explained by changes in industry demand and an increased supply of trained producers, which has put some downward pressure on salaries. Despite this, TV producers' salaries remain relatively high compared to many other media and culture professions. The salary development also reflects fluctuations that can occur in a project-based industry influenced by economic cycles.

TV producer salary – comprehensive overview

• Average salary: 45 700 SEK/month
• Salary range: 39,600–54,000 SEK/month
• Educational level: Post-secondary education (2–4 years)
• Typical employment: Project employment or freelance
• Demand: Limited job opportunities, oversupply of labor

Education and qualifications

The path to becoming a TV producer often involves post-secondary education in media production, film, or TV. Practical experience from the industry, such as internships, trainee programs, or roles in other production areas, is also highly valued. Many employers also value project management training and technical skills. Qualification requirements vary depending on the employer, but a combination of relevant education and industry experience is a clear advantage.

• Post-secondary education: Media production/TV production, 2–4 years
• Internships or trainee roles: Strongly recommended for industry experience
• Courses in project management: Meritorious
• Prerequisites: High school diploma, often with media specialization
• Industry-specific certifications: Can be advantageous

Common benefits and compensations

Common benefits for TV producers include flexible working hours, wellness subsidies, and sometimes bonuses linked to the success of the production. Company cars, mobile phones, and opportunities for professional development are also often offered, especially at larger production companies or within public broadcasting.

Competition and challenges

The competition for positions as a TV producer is high, especially in major cities where most productions take place. The job market is characterized by an oversupply of qualified candidates, meaning relevant education and several years of experience are often required to secure a permanent position. Many work project-based or as freelancers, which can involve periods of uncertainty. Staying updated on technological advances and industry trends is necessary, as changes occur rapidly in media production. At the same time, the work environment can be pressurized with irregular hours and high demands for quick deliveries.

Tips for aspiring TV producers

To succeed as a TV producer, combining creativity with strong organizational skills is beneficial. Building a broad network increases opportunities for assignments and collaborations, especially in an industry where many roles are filled through recommendations. Communication skills are crucial for leading teams and managing stakeholders, while resilience helps during intense filming periods. Continuous further education in both technology and storytelling is recommended to stay competitive. Showing initiative and being solution-oriented is appreciated by employers, especially in unexpected situations that often arise during production. Finally, the ability to prioritize and make quick decisions is key to success in the profession.

Key facts about TV producers

• Average salary: 45 700 SEK/month
• Salary range: 39,600–54,000 SEK/month
• Education level: Post-secondary education (2–4 years)
• Common work form: Project employment or freelance
• Demand: Limited job opportunities, oversupply of labor

Career paths and future prospects

After three to five years in the profession, opportunities to advance to leadership roles such as executive producer, production manager, or project leader in larger productions open up. Some choose to start their own production companies or work internationally. The Swedish Employment Agency forecasts that job opportunities for TV producers are small at the national level, and competition is high. Over the next five years, demand is expected to remain unchanged, meaning a continued oversupply of qualified candidates. Despite this, there are approximately 620 job openings in the field, reflecting that TV production remains a dynamic area for those willing to take on new challenges and roles.

Common questions about TV producers

• What does a TV producer earn?
  - A TV producer has an average salary of 45 700 SEK per month, with a salary range between 39,600 and 54,000 SEK.
• Are there salary differences between men and women?
  - Yes, women earn an average of 47 400 SEK while men earn 44 100 SEK, which means women earn 107% of men's salaries.
• What education is required to become a TV producer?
  - Post-secondary education in media production or TV, often 2–4 years, along with practical experience, are common requirements.
• What is the job market like for TV producers?
  - The job market is characterized by limited opportunities and an oversupply of qualified individuals. Over the next five years, demand is expected to remain unchanged.
• What does a typical workday look like for a TV producer?
  - The workday varies between planning, meetings, filming, and coordination. Irregular hours and a fast pace are common.
• Is it common to work as a freelance TV producer?
  - Yes, many TV producers work as freelancers or on a project basis, which offers flexibility but also periods of uncertainty.