Project manager, media agency salary

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Project manager, media agency salary

48 400 SEK

Information officers, communicators and PR specialists

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

38 100 - 56 000 SEK / month

Women earn 91% of what men do.

Administration, ekonomi

Average salary 48 400 SEK/month Monthly gross salary
Salary range 38 100 - 56 000 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a project manager at a media agency do? – Tasks and work environment Salary development over time Project manager salary – complete overview Open jobs Related occupations About the data FAQ

Salary progression Project manager, media agency

Average salary 48 400 kr
Males 51 800 kr
Females 47 000 kr
1 Likes 0 Comments 277 Vacant jobs ->

What does a project manager at a media agency do? – Tasks and work environment

A project manager at a media agency is responsible for planning, coordinating, and driving media projects from start to finish. Tasks include leading teams, communicating with clients, managing budgets, and ensuring that projects are delivered on time and meet quality standards. The work environment is often office-based with a high pace and demands for flexibility to meet deadlines and changing client needs. Collaboration with creative and strategic departments is common to create effective campaigns and media solutions.

Salary development over time

Project managers at media agencies have experienced steady salary growth over the past three years. In 2022, the average salary was approximately 43,800 SEK per month, which increased to 46 600 SEK in 2023. For 2024, the average salary is recorded at 48 400 SEK, representing a total increase of about 6.4 percent over the three-year period. This positive trend can be linked to increased demand for digital media solutions and communication project management, where skills and experience are rewarded. A growing media agency market and increased requirements for efficient project execution also contribute to salary development. At the same time, industry changes mean a continued need to stay updated on new media and technologies to remain competitive.

Project managers at media agencies often need to balance creative ideas with strict budget and time controls, requiring both analytical ability and social skills.

– statsskuld.se

Project manager salary – complete overview

  • Average salary: 48 400 SEK/month
  • Lowest salary: 39,900 SEK (female, government sector, secondary education)
  • Highest salary: 51,900 SEK (female, public sector, pre-secondary education)
  • Hourly wage: 280 SEK (based on 166 working hours/month)
  • Gender differences: Women earn on average 47 000 SEK, men 51 800 SEK, meaning women earn approximately 91 % of men's salaries
  • Regional differences: Salaries may vary depending on geographic area and sector, but detailed regional data is lacking

Education and qualifications

The educational path for a project manager at a media agency often includes higher education in communication, marketing, or media production. Practical experience in project management and industry-specific certifications are common to strengthen professional qualifications.

  • Formal degrees: Degree in media and communication science, marketing, or similar, typically 3 years
  • Certifications/courses: Project management certifications such as IPMA or PMI can be advantageous
  • Internships/trainee programs: Experience from internships or trainee programs within media agencies facilitates entry into the profession
  • Prerequisites: Good knowledge of project methodology and digital tools
  • Self-study/online learning: Ongoing learning in digital marketing and project management tools is recommended
  • Tips for choosing: Select programs focusing on both creativity and business understanding to meet industry demands

Common benefits and compensation

Project managers at media agencies are often offered benefits such as wellness allowances, flexible working hours, and opportunities for remote work. In addition to base salary, bonuses and commission systems may be included, especially in larger agencies with client responsibilities. Sick insurance and pension contributions are standard in most employment agreements.

Competition and challenges

The profession as a project manager in a media agency is characterized by a balanced recruitment situation with moderate employment opportunities. Competition can be high in metropolitan areas where many seek to enter the industry. Rapid changes in the media landscape place high demands on continuous skill development and adaptability. Workload can be intense during campaign periods, requiring good stress management. Effective communication with various stakeholders is crucial for success.

Tips for those who want to become a project manager at a media agency

To succeed as a project manager at a media agency, it is beneficial to develop both communication skills and organizational ability. Clear structure and task prioritization help keep projects on track. At the same time, social skills are important for leading teams and building good client relationships. Being solution-oriented and flexible makes it easier when unforeseen events occur. Finally, combining an interest in digital media and new technologies with a willingness to continually learn is essential to keep up with industry developments.

Key facts about project managers at media agencies

  • Educational level: Higher education in communication or marketing
  • Salary range: 39,900–51,900 SEK/month
  • Work environment: Office-based with high pace and project focus
  • Demand: Moderate, balanced between supply and demand
  • Occupational group: Information officers, communicators, and PR specialists

Career paths and future prospects

After 3–5 years as a project manager in a media agency, career opportunities include roles such as senior project manager, account manager, or specialist in digital marketing. There are also possibilities to advance to agency management or strategic positions. The outlook for information officers, communicators, and PR specialists is assessed as unchanged with moderate employment opportunities and a balanced recruitment situation. This indicates a stable job market where experience and specialized skills can provide a competitive advantage. The Employment Service shows approximately 758 available jobs in this occupational group, indicating a relatively good demand.

Frequently asked questions about project managers at media agencies

  • What is the average salary for a project manager at a media agency?
    - The average salary is approximately 48 400 SEK per month.
  • Are there significant pay gaps between men and women?
    - Yes, women earn on average 91 % of men's salaries within the profession.
  • What education is required to become a project manager at a media agency?
    - Commonly, higher education in communication, marketing, or similar fields.
  • What is the work environment like for a project manager at a media agency?
    - The work environment is often office-based with a high pace and many deadlines.
  • What are the future prospects for project managers in media agencies?
    - The outlook is unchanged with moderate opportunities for employment and work-life balance.
  • What personal qualities are important in this profession?
    - Structure, communication skills, and flexibility are important qualities.
  • Are there regional salary differences for project managers at media agencies?
    - Salaries may vary geographically, but detailed regional data is lacking.

Richard Andersson

Richard Andersson - 2025-07-07 20:13:51

Occupation
Who has the highest salary?
The highest salary for a Project manager, media agency is 56000 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 55700 kr.
Who has the lowest salary?
The lowest salary for a Project manager, media agency is 38100 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 39800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 30800 kr 31000 kr
25-34 92% 40700 kr 41100 kr
35-44 90% 49100 kr 49500 kr
45-54 88% 51900 kr 52500 kr
55-64 95% 51600 kr 52100 kr
65-68 48100 kr 48500 kr
Snitt 91% 47900 kr 48400 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Project manager, media agency has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

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* Updated with 2026 taxes

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