- Salary statistics
- Project manager, media agency
Project manager, media agency
39 900 - 51 900 kr / month
Women earn 93% of what men do.
Administration, ekonomi
Salary progression Project manager, media agency
What does a project manager at a media agency do? – Tasks and work environment
A project manager at a media agency is responsible for planning, coordinating, and driving media projects from start to finish. Tasks include leading teams, communicating with clients, managing budgets, and ensuring that projects are delivered on time and meet quality standards. The work environment is often office-based with a high pace and demands for flexibility to meet deadlines and changing client needs. Collaboration with creative and strategic departments is common to create effective campaigns and media solutions.
Salary development over time
Project managers at media agencies have experienced steady salary growth over the past three years. In 2022, the average salary was approximately 43,800 SEK per month, which increased to 45 100 SEK in 2023. For 2024, the average salary is recorded at 46 600 SEK, representing a total increase of about 6.4 percent over the three-year period. This positive trend can be linked to increased demand for digital media solutions and communication project management, where skills and experience are rewarded. A growing media agency market and increased requirements for efficient project execution also contribute to salary development. At the same time, industry changes mean a continued need to stay updated on new media and technologies to remain competitive.
Project managers at media agencies often need to balance creative ideas with strict budget and time controls, requiring both analytical ability and social skills.
Project manager salary – complete overview
- Average salary: 46 600 SEK/month
- Lowest salary: 39,900 SEK (female, government sector, secondary education)
- Highest salary: 51,900 SEK (female, public sector, pre-secondary education)
- Hourly wage: 280 SEK (based on 166 working hours/month)
- Gender differences: Women earn on average 45 700 SEK, men 49 100 SEK, meaning women earn approximately 93 % of men's salaries
- Regional differences: Salaries may vary depending on geographic area and sector, but detailed regional data is lacking
Education and qualifications
The educational path for a project manager at a media agency often includes higher education in communication, marketing, or media production. Practical experience in project management and industry-specific certifications are common to strengthen professional qualifications.
- Formal degrees: Degree in media and communication science, marketing, or similar, typically 3 years
- Certifications/courses: Project management certifications such as IPMA or PMI can be advantageous
- Internships/trainee programs: Experience from internships or trainee programs within media agencies facilitates entry into the profession
- Prerequisites: Good knowledge of project methodology and digital tools
- Self-study/online learning: Ongoing learning in digital marketing and project management tools is recommended
- Tips for choosing: Select programs focusing on both creativity and business understanding to meet industry demands
Common benefits and compensation
Project managers at media agencies are often offered benefits such as wellness allowances, flexible working hours, and opportunities for remote work. In addition to base salary, bonuses and commission systems may be included, especially in larger agencies with client responsibilities. Sick insurance and pension contributions are standard in most employment agreements.
Competition and challenges
The profession as a project manager in a media agency is characterized by a balanced recruitment situation with moderate employment opportunities. Competition can be high in metropolitan areas where many seek to enter the industry. Rapid changes in the media landscape place high demands on continuous skill development and adaptability. Workload can be intense during campaign periods, requiring good stress management. Effective communication with various stakeholders is crucial for success.
Tips for those who want to become a project manager at a media agency
To succeed as a project manager at a media agency, it is beneficial to develop both communication skills and organizational ability. Clear structure and task prioritization help keep projects on track. At the same time, social skills are important for leading teams and building good client relationships. Being solution-oriented and flexible makes it easier when unforeseen events occur. Finally, combining an interest in digital media and new technologies with a willingness to continually learn is essential to keep up with industry developments.
Key facts about project managers at media agencies
- Educational level: Higher education in communication or marketing
- Salary range: 39,900–51,900 SEK/month
- Work environment: Office-based with high pace and project focus
- Demand: Moderate, balanced between supply and demand
- Occupational group: Information officers, communicators, and PR specialists
Career paths and future prospects
After 3–5 years as a project manager in a media agency, career opportunities include roles such as senior project manager, account manager, or specialist in digital marketing. There are also possibilities to advance to agency management or strategic positions. The outlook for information officers, communicators, and PR specialists is assessed as unchanged with moderate employment opportunities and a balanced recruitment situation. This indicates a stable job market where experience and specialized skills can provide a competitive advantage. The Employment Service shows approximately 758 available jobs in this occupational group, indicating a relatively good demand.
Frequently asked questions about project managers at media agencies
- What is the average salary for a project manager at a media agency?
- The average salary is approximately 46 600 SEK per month. - Are there significant pay gaps between men and women?
- Yes, women earn on average 93 % of men's salaries within the profession. - What education is required to become a project manager at a media agency?
- Commonly, higher education in communication, marketing, or similar fields. - What is the work environment like for a project manager at a media agency?
- The work environment is often office-based with a high pace and many deadlines. - What are the future prospects for project managers in media agencies?
- The outlook is unchanged with moderate opportunities for employment and work-life balance. - What personal qualities are important in this profession?
- Structure, communication skills, and flexibility are important qualities. - Are there regional salary differences for project managers at media agencies?
- Salaries may vary geographically, but detailed regional data is lacking.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 28200 kr | 28300 kr | |
| 25-34 | 93% | 39600 kr | 39800 kr |
| 35-44 | 93% | 47500 kr | 47900 kr |
| 45-54 | 97% | 50800 kr | 51300 kr |
| 55-64 | 92% | 50100 kr | 50600 kr |
| 65-68 | 50500 kr | 50900 kr | |
| Snitt | 93% | 46200 kr | 46600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 31100 kr | 31600 kr |
| 25-34 | 98% | 38900 kr | 39300 kr |
| 35-44 | 98% | 43600 kr | 44000 kr |
| 45-54 | 100% | 46000 kr | 46300 kr |
| 55-64 | 99% | 47000 kr | 47400 kr |
| 65-68 | 93% | 46600 kr | 46900 kr |
| Snitt | 98% | 44400 kr | 44700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 33100 kr | 33300 kr | |
| 25-34 | 98% | 40600 kr | 41100 kr |
| 35-44 | 98% | 45000 kr | 45400 kr |
| 45-54 | 100% | 47000 kr | 47300 kr |
| 55-64 | 99% | 48400 kr | 48800 kr |
| 65-68 | 93% | 50000 kr | 50100 kr |
| Snitt | 99% | 46000 kr | 46400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 97% | 30400 kr | 30500 kr |
| 25-34 | 99% | 37900 kr | 38000 kr |
| 35-44 | 100% | 42400 kr | 42600 kr |
| 45-54 | 100% | 44600 kr | 44900 kr |
| 55-64 | 97% | 44700 kr | 45000 kr |
| 65-68 | 94% | 42900 kr | 43100 kr |
| Snitt | 98% | 42600 kr | 42800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 89% | 30900 kr | 32700 kr |
| 25-34 | 96% | 38200 kr | 38700 kr |
| 35-44 | 95% | 43000 kr | 43400 kr |
| 45-54 | 99% | 45400 kr | 46000 kr |
| 55-64 | 102% | 47400 kr | 48100 kr |
| 65-68 | 96% | 46600 kr | 47200 kr |
| Snitt | 98% | 43800 kr | 44400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 27800 kr | 27900 kr | |
| 25-34 | 93% | 39700 kr | 39900 kr |
| 35-44 | 92% | 49200 kr | 49600 kr |
| 45-54 | 97% | 53900 kr | 54500 kr |
| 55-64 | 88% | 52800 kr | 53300 kr |
| Snitt | 91% | 47100 kr | 47500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 27800 kr | 27900 kr | |
| 25-34 | 93% | 39700 kr | 39900 kr |
| 35-44 | 92% | 49200 kr | 49600 kr |
| 45-54 | 97% | 53900 kr | 54500 kr |
| 55-64 | 88% | 52800 kr | 53300 kr |
| Snitt | 91% | 47100 kr | 47500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 41500 kr | 41800 kr |
| 35-44 | 93% | 50000 kr | 50400 kr |
| 45-54 | 97% | 51800 kr | 52500 kr |
| 55-64 | 92% | 52900 kr | 53700 kr |
| Snitt | 93% | 48500 kr | 49100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 31600 kr | 32800 kr |
| 25-34 | 98% | 39500 kr | 40000 kr |
| 35-44 | 98% | 44200 kr | 44600 kr |
| 45-54 | 100% | 46000 kr | 46400 kr |
| 55-64 | 99% | 47300 kr | 47700 kr |
| 65-68 | 93% | 48900 kr | 49000 kr |
| Snitt | 98% | 44900 kr | 45300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 98% | 41200 kr | 41600 kr |
| 35-44 | 98% | 45600 kr | 46100 kr |
| 45-54 | 100% | 47000 kr | 47300 kr |
| 55-64 | 99% | 48600 kr | 49100 kr |
| 65-68 | 93% | 52100 kr | 52200 kr |
| Snitt | 99% | 46300 kr | 46800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 97% | 31400 kr | 31400 kr |
| 25-34 | 99% | 37900 kr | 38300 kr |
| 35-44 | 100% | 42500 kr | 42700 kr |
| 45-54 | 100% | 44800 kr | 45100 kr |
| 55-64 | 97% | 45700 kr | 46000 kr |
| 65-68 | 94% | 44800 kr | 44800 kr |
| Snitt | 98% | 43100 kr | 43400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 89% | 32800 kr | 35200 kr |
| 25-34 | 96% | 39700 kr | 40200 kr |
| 35-44 | 95% | 44500 kr | 45100 kr |
| 45-54 | 99% | 45300 kr | 46100 kr |
| 55-64 | 102% | 46200 kr | 47300 kr |
| 65-68 | 96% | 48700 kr | 48700 kr |
| Snitt | 98% | 44400 kr | 45200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 41900 kr | 42100 kr |
| 35-44 | 92% | 52000 kr | 52500 kr |
| 45-54 | 97% | 54700 kr | 55600 kr |
| 55-64 | 88% | 57100 kr | 58300 kr |
| Snitt | 91% | 49900 kr | 50500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 41900 kr | 42100 kr |
| 35-44 | 92% | 52000 kr | 52500 kr |
| 45-54 | 97% | 54700 kr | 55600 kr |
| 55-64 | 88% | 57100 kr | 58300 kr |
| Snitt | 91% | 49900 kr | 50500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 27600 kr | 27700 kr | |
| 25-34 | 93% | 38800 kr | 39000 kr |
| 35-44 | 93% | 46500 kr | 46800 kr |
| 45-54 | 97% | 50400 kr | 50800 kr |
| 55-64 | 92% | 49100 kr | 49500 kr |
| Snitt | 93% | 45300 kr | 45700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 31100 kr | 31400 kr |
| 25-34 | 98% | 38800 kr | 39000 kr |
| 35-44 | 98% | 43400 kr | 43700 kr |
| 45-54 | 100% | 45900 kr | 46300 kr |
| 55-64 | 99% | 46900 kr | 47300 kr |
| 65-68 | 93% | 45300 kr | 45600 kr |
| Snitt | 98% | 44200 kr | 44500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 33600 kr | 33800 kr | |
| 25-34 | 98% | 40400 kr | 40900 kr |
| 35-44 | 98% | 44800 kr | 45200 kr |
| 45-54 | 100% | 47100 kr | 47300 kr |
| 55-64 | 99% | 48400 kr | 48700 kr |
| 65-68 | 93% | 48300 kr | 48300 kr |
| Snitt | 99% | 45900 kr | 46300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 97% | 30400 kr | 30500 kr |
| 25-34 | 99% | 37900 kr | 37900 kr |
| 35-44 | 100% | 42400 kr | 42600 kr |
| 45-54 | 100% | 44600 kr | 44900 kr |
| 55-64 | 97% | 44200 kr | 44600 kr |
| 65-68 | 94% | 41900 kr | 42200 kr |
| Snitt | 98% | 42400 kr | 42600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 89% | 29900 kr | 31500 kr |
| 25-34 | 96% | 37800 kr | 38400 kr |
| 35-44 | 95% | 42500 kr | 42900 kr |
| 45-54 | 99% | 45400 kr | 45900 kr |
| 55-64 | 102% | 47700 kr | 48400 kr |
| 65-68 | 96% | 46000 kr | 46800 kr |
| Snitt | 98% | 43600 kr | 44200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 38800 kr | 39000 kr |
| 35-44 | 92% | 47900 kr | 48300 kr |
| 45-54 | 97% | 53600 kr | 54000 kr |
| 55-64 | 88% | 51000 kr | 51400 kr |
| Snitt | 91% | 45900 kr | 46200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 38800 kr | 39000 kr |
| 35-44 | 92% | 47900 kr | 48300 kr |
| 45-54 | 97% | 53600 kr | 54000 kr |
| 55-64 | 88% | 51000 kr | 51400 kr |
| Snitt | 91% | 45900 kr | 46200 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Project manager, media agency has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.
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