Advertiser salary

Salary and Work for Ad Setters

The profession of ad setter, also known as prepress technician, involves creating, editing, and preparing ads for publication in various media. This includes newspapers, magazines, websites, and other digital platforms. An ad setter uses layout and design software to ensure that the ads are visually appealing and correctly formatted according to the client's specifications.

Salary Statistics for Ad Setters

The average salary for an ad setter is 33 000 kronor per month. Men in the profession earn an average of 33 800 kronor, while women earn 31 400 kronor. This means that women earn approximately 93% of what men do in this profession. The salary situation has improved since last year, with the average salary increasing from 32 000 to 33 000 kronor.

Education and Requirements

To become an ad setter, a typical requirement is education in graphic design, media production, or a related field. Many employers also value practical experience in layout and design, as well as skills in programs like Adobe InDesign, Photoshop, and Illustrator. A strong portfolio showcasing previous work can be crucial for securing employment.

Tasks and Responsibilities

An ad setter's tasks include creating layouts for ads, editing text and images, and ensuring that the ads comply with the client's guidelines and publishing requirements. It is important to have an eye for detail, good communication skills, and the ability to work under time pressure.

Things to Consider

For those considering a career as an ad setter, it is important to be comfortable working with computer-based design programs and to have a creative streak. Staying updated on the latest trends in design and technology can also be advantageous. It is also beneficial to be able to work efficiently both independently and in a team.