Trailer producer

What does a trailer producer do? – Tasks and work environment

A trailer producer is responsible for creating engaging and impactful trailers for film, TV, and sometimes also games or advertisements. Tasks include editing footage, selecting suitable music and sound, and working closely with directors, marketing teams, and sometimes clients to ensure the trailer conveys the right mood and message. The role requires a combination of creativity, technical skills in video editing, and the ability to work under tight deadlines. The work environment is often project-based within production companies, TV stations, or larger media organizations, where flexibility and collaboration are crucial.

Salary development over time

The trailer producer profession has shown varied salary development over the past three years. In 2022, the average salary was 43,400 SEK per month, which increased to 47 000 SEK in 2023. This corresponds to a salary increase of approximately 8.3% between these years. In 2024, the average salary has stabilized around 45 700 SEK, representing a slight decrease of about 2.8% from the previous year. These fluctuations may be due to economic conditions, changes in demand for productions, and increased competition among qualified trailer producers. Overall, salary growth is good but also influenced by the project-based and sometimes uncertain nature of the industry.

Trailer producer salary – complete overview

• Average salary: 45 700 SEK/month
• Lowest salary: 39,600 SEK/month (female, public sector)
• Highest salary: 54,000 SEK/month (male, private sector)
• Hourly wage (average): 275 SEK
• Women: 47 400 SEK/month (107% of men's salary)
• Men: 44 100 SEK/month
• Regional differences: Data not available

Education and qualifications

The path to becoming a trailer producer usually involves post-secondary education in film, media, TV production, or similar creative fields. Practical experience in video editing and production, along with good knowledge of current editing software, is often required. Both formal education and self-study are common, and internships in the industry can be crucial for establishing a foothold.

• Post-secondary education: 2–3 years (e.g., in film, media, or visual communication)
• Certifications/courses: Software skills in programs such as Premiere Pro, Avid, Final Cut
• Internships & traineeships: Often required relevant internships during education
• Prerequisites: Basic understanding of dramaturgy and storytelling techniques
• Self-study/online courses: Common to supplement with online courses and portfolio work

Common benefits and compensations

Trailer producers often have access to modern technical equipment, flexible working hours, and the possibility of remote work. Other common benefits include wellness allowances, professional development, and in some cases bonuses linked to project success. Employment within larger companies may also include occupational pensions and insurances.

Competition and challenges

The competition in the trailer producer profession is high, mainly because demand remains relatively constant while the number of applicants is large. According to the Swedish Public Employment Service’s forecast, there is an oversupply of qualified candidates, making it difficult to secure permanent employment immediately after training. Challenges include staying updated with new technology, adapting to rapid changes in the media landscape, and managing the pressure to deliver high-quality productions under tight deadlines. Building a network and showcasing a strong portfolio are crucial for standing out.

Tips for aspiring trailer producers

To succeed as a trailer producer, it is beneficial to be both creative and organized. Building a personal portfolio early on, with various types of trailers, demonstrates initiative and provides employers with tangible proof of skills. An eye for detail and the ability to quickly grasp different stories help create engaging trailers. Collaboration skills and social competence are important for working effectively in teams and handling feedback constructively. An interest in technology and a willingness to continuously develop skills in new editing and cutting programs are also key. Being able to work under pressure and still deliver high-quality results is valued. Finally, actively networking within the film and media industry increases chances of exciting assignments.

Key facts about trailer producers

• Average salary: 45 700 SEK/month
• Educational requirements: Post-secondary education, often 2–3 years
• Gender differences: Women earn on average 107% of men's salary
• Job market: High competition, 620 job openings within the profession
• Work environment: Creative, project-based, and deadline-driven

Career paths and future prospects

After 3–5 years in the profession, a trailer producer often has opportunities to advance to roles such as production manager, creative director, or even director within advertising or film. Further education and specialization in motion graphics or sound design can also open doors to more niche roles. The Swedish Public Employment Service’s forecasts indicate limited opportunities within the profession, with the market characterized by an oversupply of applicants. Over a five-year horizon, demand is expected to remain unchanged, meaning competition for attractive positions will continue to be fierce. Building a strong network and developing unique skills are therefore central to long-term success.

Frequently asked questions about trailer producers

• What does a trailer producer earn?
  - A trailer producer has an average salary of 45 700 SEK per month, with a range between 39,600 SEK and 54,000 SEK.
• What are the gender differences within the trailer producer profession?
  - Women earn on average 47 400 SEK, which corresponds to 107% of men's salary of 44 100 SEK.
• What education is required to become a trailer producer?
  - Post-secondary education in film, media, or related fields, usually 2–3 years.
• What is the job market like for trailer producers?
  - The job market is highly competitive, with approximately 620 job openings within the profession.
• What are the most common tasks for a trailer producer?
  - Creating trailers through editing, sound design, and collaboration with directors and marketing teams.
• Are there regional salary differences for trailer producers?
  - Currently, no statistics are available on regional salary differences for this profession.
• What career paths are available after a few years as a trailer producer?
  - Possible paths include creative leadership roles, production management, or specialization in areas such as motion graphics.