- Salary statistics
- Itv producer
Itv producer
39 600 - 54 000 kr / month
Women earn 107% of what men do.
Kultur, media, design
Salary progression Itv producer
What does an Itv producer do? – Tasks and work environment
An Itv producer is responsible for planning, organizing, and leading the production of TV programs, often focusing on entertainment, documentaries, or societal coverage. Tasks include developing ideas, coordinating teams, managing budgets, and ensuring that production meets deadlines and quality standards. Contact with scriptwriters, technicians, directors, and other creative professionals is extensive, and the work often involves both creative and administrative elements. The work environment is characterized by a high pace, many deadlines, and sometimes uncomfortable working hours, especially during filming periods.
Salary development over time
The salary for Itv producers has fluctuated somewhat over the past three years. In 2022, the average salary was 43,400 SEK per month, increasing the following year to 47 000 SEK – an increase of over 8%. In 2024, the average salary has slightly decreased to 45 700 SEK, a reduction of approximately 2.8% compared to the previous year. This variation can be explained by changes in demand, increased number of available producers, and some pressure on production budgets within the industry. Overall, the trend indicates a stable but competitive market where salary levels are influenced by project size, employer type, and geographical location.
Itv producer salary – complete overview
- Average salary: 45 700 SEK/month
- Lowest salary: 39,600 SEK/month (female, public sector, post-secondary education 3+ years)
- Highest salary: 54,000 SEK/month (male, private sector, post-secondary education 3+ years)
- Hourly wage: 275 SEK/hour
- Women earn: 47 400 SEK (107% of men's salary)
- Men earn: 44 100 SEK
- Regional differences: Vary depending on production hub and employer
Education and qualifications
To work as an Itv producer, a post-secondary education in media, film, or TV production is usually required, often complemented by practical experience in the industry. Many producers have also completed specialized courses or training in project management and production techniques. Internships and trainee programs are common entry routes, and employers often value both technical and creative skills.
- Formal education: Post-secondary education in media, film, or TV production (2–4 years)
- Certifications/courses: Project management, script development, production technology
- Internships/trainee: Internships at TV stations or production companies are common
- Prerequisites: High school diploma, often with focus on arts or media
- Tips for choosing: Engagement in student productions and networking during studies are recommended
The role of the Itv producer has changed significantly in recent years, with digitalization and streaming services increasing the demand for quick production and adaptability. Those who are flexible and have a good understanding of new publishing platforms have great opportunities for rapid development within the profession.
Common benefits and compensations
Itv producers are often offered benefits such as wellness allowances, pension schemes, and flexible working hours. There are also compensations for unsociable hours, especially during evening and weekend shoots, as well as access to technical equipment and further training in current production tools.
Competition and challenges
The competition for positions as an Itv producer is high, characterized by an oversupply of qualified candidates relative to available jobs. Nationally, job opportunities are considered limited, according to the Employment Service's forecasts, and demand is expected to remain unchanged over the next five years. Challenges include staying updated on new technology, managing rapid changes in the media landscape, and meeting high demands for creativity and efficiency. Additionally, a substantial portfolio and strong industry contacts are often required to establish oneself long-term.
Tips for aspiring Itv producers
To succeed as an Itv producer, strong communication skills are essential, as the role requires coordination among many different professionals and stakeholders. A high level of creativity helps when developing and presenting new program ideas convincingly. Being solution-oriented is crucial in daily work, as unforeseen challenges and tight deadlines are common. A structured approach to managing budgets and schedules is helpful, and building a network in the industry increases chances for new assignments. Curiosity and willingness to learn new technology also provide an advantage, especially in the rapidly evolving media world. Finally, dedication and patience are necessary, as the path to establishing oneself often involves many projects and temporary positions before securing a permanent role.
Key facts about Itv producer
- Education level: Post-secondary education (2–4 years) in media or film
- Work environment: Fast-paced, project-based, often with irregular hours
- Typical employment: Project employment or freelance
- Demand: Limited opportunities, oversupply of labor according to the Employment Service
- Special skills: Project management, digital publishing, technical production
Career paths and future prospects
After 3–5 years in the role of Itv producer, opportunities exist to advance to senior roles such as executive producer, production manager, or development lead for larger TV productions. Some choose to specialize in niche areas like documentaries, reality shows, or streaming. According to the Employment Service's forecasts, competition remains fierce, and job prospects are limited over the next five years. However, there are approximately 620 available jobs nationwide, indicating that it is possible to establish oneself with the right experience and network. Developments in streaming and digital platforms may eventually create new roles and expand the job market for the profession.
Common questions about Itv producer
- What does an Itv producer earn?
- The average salary for an Itv producer is 45 700 SEK per month. - Are there salary differences between men and women?
- Yes, women earn on average 47 400 SEK while men earn 44 100 SEK. - What are the future prospects for Itv producers?
- Job opportunities are limited and competition is high, according to the Employment Service. - What education is required to become an Itv producer?
- Post-secondary education in media, film, or TV production is recommended. - How high can the salary become for an Itv producer?
- The highest salary is 54,000 SEK for men and 53,600 SEK for women. - What is the lowest salary for an Itv producer?
- The lowest salary is 39,600 SEK per month (female, public sector). - What is the work environment like for Itv producers?
- Fast-paced, project-based, and often irregular working hours.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 38500 kr | 38600 kr | |
| 35-44 | 45100 kr | 45300 kr | |
| 45-54 | 50200 kr | 50500 kr | |
| 55-64 | 53400 kr | 54100 kr | |
| Snitt | 107% | 45500 kr | 45700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 38900 kr | 38900 kr | |
| 45-54 | 43300 kr | 43300 kr | |
| Snitt | 101% | 40000 kr | 40000 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 38900 kr | 38900 kr | |
| 45-54 | 43300 kr | 43300 kr | |
| Snitt | 101% | 40000 kr | 40000 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 38500 kr | 38600 kr | |
| 35-44 | 45200 kr | 45400 kr | |
| 45-54 | 50200 kr | 50500 kr | |
| 55-64 | 53400 kr | 54100 kr | |
| Snitt | 107% | 45500 kr | 45700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 38500 kr | 38600 kr | |
| 35-44 | 45200 kr | 45400 kr | |
| 45-54 | 50200 kr | 50500 kr | |
| 55-64 | 53400 kr | 54100 kr | |
| Snitt | 107% | 45500 kr | 45700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 107% | 43900 kr | 44100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 101% | 39800 kr | 39800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 101% | 39800 kr | 39800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 107% | 43900 kr | 44200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 107% | 43900 kr | 44200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 46500 kr | 46700 kr | |
| 45-54 | 48900 kr | 49100 kr | |
| Snitt | 107% | 47200 kr | 47400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 40200 kr | 40200 kr | |
| Snitt | 101% | 40000 kr | 40000 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 40200 kr | 40200 kr | |
| Snitt | 101% | 40000 kr | 40000 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 46500 kr | 46800 kr | |
| 45-54 | 48900 kr | 49100 kr | |
| Snitt | 107% | 47200 kr | 47400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 46500 kr | 46800 kr | |
| 45-54 | 48900 kr | 49100 kr | |
| Snitt | 107% | 47200 kr | 47400 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Itv producer has the SSYK code 2654, which we use to match against the SCB database to obtain the latest salary statistics.
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