Ad producer salary

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  2. Ad producer salary
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Ad producer salary

48 400 SEK

Information officers, communicators and PR specialists

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

38 100 - 56 000 SEK / month

Women earn 91% of what men do.

Administration, ekonomi

Average salary 48 400 SEK/month Monthly gross salary
Salary range 38 100 - 56 000 SEK Latest available range Data year 2025 Latest published dataset

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Calculate take-home pay for Ad producer 48 400 SEK/month prefilled Calculate gross salary for Ad producer Start from net pay More salary pages Browse more roles Open jobs for Ad producer 277 matching jobs in Administration, ekonomi

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Salary trend About the role What does an Annonsproducent do? – Tasks and work environment Salary development over time Annonsproducent salary – complete overview Open jobs Related occupations About the data

Salary progression Ad producer

Average salary 48 400 kr
Males 51 800 kr
Females 47 000 kr
1 Likes 0 Comments 277 Vacant jobs ->

What does an Annonsproducent do? – Tasks and work environment

An Annonsproducent works with planning, creating, and producing advertisements for various media, both digital and print. This can involve designing campaigns, writing ad texts, managing visual materials, and coordinating production with other specialists such as graphic designers, photographers, and marketing strategists. The work environment is often characterized by a fast pace, tight deadlines, and close collaboration with internal teams and external clients. Flexible working hours and remote work options are common, but many Annonsproducent work at advertising agencies, marketing departments, or media houses where creative exchange is central.

Salary development over time

The salary for Annonsproducent has shown steady and positive growth in recent years. In 2022, the average salary was 43,800 SEK per month, increasing to 46 600 SEK in 2023. In 2024, the average salary continued upward to 48 400 SEK per month. The total increase over the period is approximately 6.4% over three years. This trend reflects an increased demand for creative and digitally skilled Annonsproducent as marketing and communication become more digitalized. At the same time, competition for the most experienced specialists has pushed salaries higher, especially in metropolitan regions where the advertising industry is most concentrated.

Annonsproducent salary – complete overview

  • Average salary: 48 400 SEK/month
  • Lowest salary: 39,900 SEK/month (women, government sector, upper secondary education)
  • Highest salary: 51,900 SEK/month (women, public sector, pre-secondary education)
  • Hourly wage: 280 SEK/hour
  • Gender differences: Women earn 47 000 SEK/month, men 51 800 SEK/month (women 91% of men's salary)
  • Regional differences: Salary levels are generally higher in metropolitan regions, especially in Stockholm, Gothenburg, and Malmö.

Education and qualifications

To work as an Annonsproducent, a post-secondary education in media, communication, marketing, or graphic design is usually required. Many employers also value experience with digital production tools and project management. Internships or trainee positions are often a good entry point into the profession, and shorter courses in copywriting or digital advertising can also be beneficial.

  • Post-secondary education: For example, university degree in media/communication (2–4 years)
  • Shorter vocational training: For example, YH training in advertising development or digital marketing (1–2 years)
  • Certifications: Courses in digital advertising, project management, or graphic design
  • Internship/trainee: Common and often merit-worthy
  • Prerequisites: Basic knowledge of Swedish and English, and digital skills

Many Annonsproducent quickly build a broad network within media and marketing industries. This network can be crucial for future career opportunities and collaborations, especially if considering working as a consultant or starting own business.

– statsskuld.se

Common benefits and compensations

Annonsproducent are often offered benefits such as wellness allowances, occupational pension, flexible hours, and remote work options. Other common compensations include bonus programs, skills development, and subsidized lunches. In some cases, access to creative environments and technical equipment is included as part of the employment package.

Competition and challenges

The competition for positions as an Annonsproducent is significant, especially in metropolitan areas where many seek careers in advertising and communication. Despite a relatively large number of job openings, a combination of creativity, technical skills, and the ability to perform under pressure is often required to stand out. Changes in the advertising market, increased automation, and new digital platforms mean that the profession is constantly evolving. Staying updated on new tools and trends is therefore essential for long-term success.

Tips for those wanting to become an Annonsproducent

To succeed as an Annonsproducent, it is good to combine creativity with strong organizational skills and technical interest. Being curious and keeping up with digital trends is a big advantage, as is taking initiative and collaborating with other professionals. Precision and the ability to deliver high quality under tight deadlines are highly valued by employers. Proactive networking can open doors to new projects and career opportunities, while attention to detail and strategic thinking help create effective campaigns. Investing in personal development and taking responsibility for your ideas is further strengthened by clear and persuasive communication skills.

Key facts about Annonsproducent

  • Education level: Post-secondary education or vocational college recommended
  • Work environment: Office-based, often in teams with creative roles
  • Work form: Flexible hours and remote work common
  • Demand: Moderate job opportunities, especially in large cities
  • Special skills: Digital advertising, project management, graphic production

Career paths and future prospects

After three to five years as an Annonsproducent, it is common to advance to roles such as project manager, creative director, or specialist in digital marketing. Some choose to start their own advertising agency or work as freelance consultants. According to the latest forecast from Arbetsförmedlingen for the group of communicators, public relations, and PR specialists, the opportunities for employment are assessed as moderate, and the recruitment situation is characterized by balance. Over five years, demand is expected to remain unchanged, providing stable career opportunities but continued competition for the most attractive positions. Currently, there are 758 job openings in the profession, offering good prospects for new and experienced Annonsproducent.

Common questions about Annonsproducent

  • What does an Annonsproducent earn?
    - An Annonsproducent has an average salary of 48 400 SEK per month, with variation depending on experience, gender, and sector.
  • What are the gender differences in salaries?
    - Men earn an average of 51 800 SEK and women 47 000 SEK, which means women earn about 91% of men's salaries.
  • What education is required to become an Annonsproducent?
    - Post-secondary education in media, communication, marketing, or graphic design is most common, often supplemented with internships or courses.
  • Are there regional salary differences?
    - Yes, salaries are generally higher in major cities such as Stockholm, Gothenburg, and Malmö compared to smaller towns.
  • What career paths are available after a few years?
    - Common next steps include project manager, creative director, digital specialist, or self-employed within advertising and marketing.
  • What are the future prospects for the profession?
    - The outlook is stable with moderate job opportunities and unchanged demand over the next five years.

Richard Andersson

Richard Andersson - 2025-07-09 07:22:53

Occupation
Who has the highest salary?
The highest salary for a Ad producer is 56000 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 55700 kr.
Who has the lowest salary?
The lowest salary for a Ad producer is 38100 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 39800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 30800 kr 31000 kr
25-34 92% 40700 kr 41100 kr
35-44 90% 49100 kr 49500 kr
45-54 88% 51900 kr 52500 kr
55-64 95% 51600 kr 52100 kr
65-68 48100 kr 48500 kr
Snitt 91% 47900 kr 48400 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Ad producer has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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