Ad producer

What does an Annonsproducent do? – Tasks and work environment

An Annonsproducent works with planning, creating, and producing advertisements for various media, both digital and print. This can involve designing campaigns, writing ad texts, managing visual materials, and coordinating production with other specialists such as graphic designers, photographers, and marketing strategists. The work environment is often characterized by a fast pace, tight deadlines, and close collaboration with internal teams and external clients. Flexible working hours and remote work options are common, but many Annonsproducent work at advertising agencies, marketing departments, or media houses where creative exchange is central.

Salary development over time

The salary for Annonsproducent has shown steady and positive growth in recent years. In 2022, the average salary was 43,800 SEK per month, increasing to 45 100 SEK in 2023. In 2024, the average salary continued upward to 46 600 SEK per month. The total increase over the period is approximately 6.4% over three years. This trend reflects an increased demand for creative and digitally skilled Annonsproducent as marketing and communication become more digitalized. At the same time, competition for the most experienced specialists has pushed salaries higher, especially in metropolitan regions where the advertising industry is most concentrated.

Annonsproducent salary – complete overview

• Average salary: 46 600 SEK/month
• Lowest salary: 39,900 SEK/month (women, government sector, upper secondary education)
• Highest salary: 51,900 SEK/month (women, public sector, pre-secondary education)
• Hourly wage: 280 SEK/hour
• Gender differences: Women earn 45 700 SEK/month, men 49 100 SEK/month (women 93% of men's salary)
• Regional differences: Salary levels are generally higher in metropolitan regions, especially in Stockholm, Gothenburg, and Malmö.

Education and qualifications

To work as an Annonsproducent, a post-secondary education in media, communication, marketing, or graphic design is usually required. Many employers also value experience with digital production tools and project management. Internships or trainee positions are often a good entry point into the profession, and shorter courses in copywriting or digital advertising can also be beneficial.

• Post-secondary education: For example, university degree in media/communication (2–4 years)
• Shorter vocational training: For example, YH training in advertising development or digital marketing (1–2 years)
• Certifications: Courses in digital advertising, project management, or graphic design
• Internship/trainee: Common and often merit-worthy
• Prerequisites: Basic knowledge of Swedish and English, and digital skills

Common benefits and compensations

Annonsproducent are often offered benefits such as wellness allowances, occupational pension, flexible hours, and remote work options. Other common compensations include bonus programs, skills development, and subsidized lunches. In some cases, access to creative environments and technical equipment is included as part of the employment package.

Competition and challenges

The competition for positions as an Annonsproducent is significant, especially in metropolitan areas where many seek careers in advertising and communication. Despite a relatively large number of job openings, a combination of creativity, technical skills, and the ability to perform under pressure is often required to stand out. Changes in the advertising market, increased automation, and new digital platforms mean that the profession is constantly evolving. Staying updated on new tools and trends is therefore essential for long-term success.

Tips for those wanting to become an Annonsproducent

To succeed as an Annonsproducent, it is good to combine creativity with strong organizational skills and technical interest. Being curious and keeping up with digital trends is a big advantage, as is taking initiative and collaborating with other professionals. Precision and the ability to deliver high quality under tight deadlines are highly valued by employers. Proactive networking can open doors to new projects and career opportunities, while attention to detail and strategic thinking help create effective campaigns. Investing in personal development and taking responsibility for your ideas is further strengthened by clear and persuasive communication skills.

Key facts about Annonsproducent

• Education level: Post-secondary education or vocational college recommended
• Work environment: Office-based, often in teams with creative roles
• Work form: Flexible hours and remote work common
• Demand: Moderate job opportunities, especially in large cities
• Special skills: Digital advertising, project management, graphic production

Career paths and future prospects

After three to five years as an Annonsproducent, it is common to advance to roles such as project manager, creative director, or specialist in digital marketing. Some choose to start their own advertising agency or work as freelance consultants. According to the latest forecast from Arbetsförmedlingen for the group of communicators, public relations, and PR specialists, the opportunities for employment are assessed as moderate, and the recruitment situation is characterized by balance. Over five years, demand is expected to remain unchanged, providing stable career opportunities but continued competition for the most attractive positions. Currently, there are 758 job openings in the profession, offering good prospects for new and experienced Annonsproducent.

Common questions about Annonsproducent

• What does an Annonsproducent earn?
  - An Annonsproducent has an average salary of 46 600 SEK per month, with variation depending on experience, gender, and sector.
• What are the gender differences in salaries?
  - Men earn an average of 49 100 SEK and women 45 700 SEK, which means women earn about 93% of men's salaries.
• What education is required to become an Annonsproducent?
  - Post-secondary education in media, communication, marketing, or graphic design is most common, often supplemented with internships or courses.
• Are there regional salary differences?
  - Yes, salaries are generally higher in major cities such as Stockholm, Gothenburg, and Malmö compared to smaller towns.
• What career paths are available after a few years?
  - Common next steps include project manager, creative director, digital specialist, or self-employed within advertising and marketing.
• What are the future prospects for the profession?
  - The outlook is stable with moderate job opportunities and unchanged demand over the next five years.