Marketing and Communications Manager

Motor Trend is one of Sweden's largest dealers of Toyota and Lexus. We focus on both customers and employees and constantly work on improvements. We are currently in an expansive phase and are looking for an experienced and driven Marketing and Communications Manager who wants to help strengthen our brand and market presence. In this role, you will have a key position in developing our marketing and communication – both strategically and operationally.

Your Everyday

As the Marketing and Communications Manager at Motor Trend, you will have overall responsibility for developing and implementing our marketing strategy, both digitally and traditionally. You will lead a team of consultants and build a dedicated marketing department. You will be part of the company's sales and marketing group and report to the operational manager.

Your main responsibilities:

• Develop and implement marketing strategies to increase the company's visibility and sales. Analyze market trends, customer behaviors, and competitors.
• Plan and execute marketing activities, including campaigns, PR, and digital communication.
• Build and lead a team of marketing consultants and specialists, both internally and externally.
• Be responsible for internal and external communication plans, including PR, social media, and internal communication. Ensure that the company's values and philosophy permeate all communication.
• Strengthen the company's brand through strategic communication, engaging campaigns, and events.
• Drive and develop digital marketing initiatives, including SEO, social media, and digital advertising.
• Plan and execute marketing efforts for new car models and campaigns that drive sales and customer engagement.
• Build and maintain relationships with external partners, media, and industry players.
• Evaluate marketing efforts, analyze results, and optimize strategies for the best effect.

Who are you?

To succeed in this role, we see that you have:

• At least five years of experience in marketing and communication, preferably within the automotive industry or similar.
• Relevant higher education in marketing, communication, or equivalent work experience.
• Experience in building and leading teams.
• Solid knowledge of digital marketing and social media.
• Excellent proficiency in Swedish and English, both spoken and written.
• Ability to develop long-term strategies and translate them into concrete results.
• Ability to link marketing to business goals and follow up on results.

WANT TO KNOW MORE?

If you feel that the above sounds interesting and fits well with your experiences and ambitions, you are warmly welcome to get in touch. In this recruitment, Nordiska Motor collaborates with Nexer Recruit. Feel free to contact recruitment consultant Fredrik Karlström via email: fredrik.karlstrom@nexergroup.com (mailto:fredrik.karlstrom@nexergroup.com) or phone +46703020273 for more information. As selection and interviews are ongoing, we ask you to send your application as soon as possible, but no later than 2025-04-07.

We look forward to hearing from you.

ABOUT MOTOR TREND

Motor Trend AB was founded in Mariestad in 1984 and is a dealer for Toyota and Lexus. In 2024, Motor Trend celebrates 40 years of continuous development. In 2023, we had a turnover of over 1 billion, and we currently have about 180 employees distributed across ten locations: Mariestad, Skara, Lidköping, Karlstad, Arvika, Skene, Kungsbacka, Varberg, Falkenberg, and Halmstad. Toyota is the world's largest car manufacturer, with consistently high ratings for quality and safety.