PR manager, business-oriented manager salary

Occupational Profile: PR Manager, Operations Manager

PR managers and operations managers play a crucial role in shaping and conveying the external image of the company or organization. They are responsible for developing and implementing communication strategies, managing media relations, and sometimes internal communication as well. Their work is critical in building and maintaining the company's public image and relationships with stakeholders.

Salary Statistics

According to the latest statistics, the average salary for a PR manager or operations manager is 66 800 SEK per month. This is an increase from the previous year's average salary of 62 300 SEK. Gender pay gaps are evident in this profession. Men earn an average of 71 000 SEK, while women earn 58 500 SEK, meaning that women earn 82% of what men do.

Education and Qualifications

To become a PR manager or operations manager, a higher education degree in communication, journalism, marketing, or similar fields is often required. Many employers also prefer candidates with experience in similar positions or industries. Valuable skills in the profession include strong communication abilities, strategic thinking and planning, as well as knowledge in digital marketing and social media.

Job Description

As a PR manager or operations manager, you work on analyzing and interpreting financial data to provide investment advice, develop financial strategies, and improve business outcomes. You may also be involved in budgeting, reporting, and in some cases, personnel management. This profession requires both analytical skills and excellent interpersonal abilities.

Tips for Aspiring PR Managers and Operations Managers

For those aspiring to a career as a PR manager or operations manager, it is important to continuously update knowledge in both communication and specific industry-related areas. Networking also plays a significant role in career development. Being able to showcase past successful projects can be crucial in gaining trust from future employers.

Benefits

In this professional category, it is common to have benefits that contribute to professional development, such as paid further education. Other benefits may include a company phone and bonus programs based on performance and company results.