How much does a Advertising Designer make

  1. Salary statistics
  2. Advertising Designer
Image that illustrates Advertising Designer

Advertising Designer

43 600 kr

Graphic designers etc.

39 200 - 48 600 kr / month

Women earn 93% of what men do.

Kultur, media, design

What will be the salary after tax?

Salary progression Advertising Designer

Average salary 43 600 kr
Males 45 000 kr
Females 41 800 kr
1 Likes 0 Comments 21 Vacant jobs ->

What does an Advertising Designer do? – Job tasks and work environment

An Advertising Designer works on creating visual concepts for advertising campaigns, advertisements, print materials, and digital media. The role often involves interpreting client messages and target audiences, translating these into creative and sales-oriented graphic solutions. The work is performed both independently and in teams, often in close collaboration with copywriters, project managers, and marketing strategists. The work environment is characterized by deadlines and high pace, especially during larger campaigns or launches, and most Advertising Designers are employed at advertising agencies, marketing departments, or work as freelancers.

Salary development over time

The salary for Advertising Designers has shown stable and positive growth over the past three years. In 2022, the average salary was 40,500 SEK per month, which increased to 40 800 SEK in 2023. During 2024, the average salary further increased to 43 600 SEK, representing a total increase of approximately 7.7% over the period. This growth reflects a continued demand for qualified graphic and creative skills, especially in digital communication and branding. The trend is also influenced by more employers valuing specialized education and experience with new digital tools. Despite relatively steady salary growth within the group, some differences between genders and employment types remain apparent.

Advertising Designer salary – complete overview

  • Average salary: 43 600 SEK/month
  • Salary range: 39,200–48,600 SEK/month
  • Gender differences: Women earn 93% of men's salaries
  • Regional differences: Data on regional variation is unavailable

Education and qualifications

To work as an Advertising Designer, a post-secondary education in graphic design, visual communication, or advertising is typically required. Many employers also seek practical experience through internships, trainee programs, or freelance assignments. In addition to formal education, updated knowledge of digital design tools and understanding of market communication are highly valued.

  • Post-secondary education: Examples include university, vocational college, or art and design schools (2–3 years)
  • Courses and certifications: In areas such as Adobe Creative Suite, UX/UI, or digital marketing
  • Internship/trainee: Strongly recommended to build a portfolio and network
  • Self-study: Possible through online courses and personal portfolio development
  • Prerequisites: Often a high school diploma with a focus on media, image, or design

Many Advertising Designers quickly develop a personal style, but the ability to adapt to different client profiles and brands is crucial for long-term success. Flexibility and responsiveness to clients are often just as important as artistic talent.

– statsskuld.se

Common benefits and compensations

Advertising Designers are often offered perks such as wellness allowances, flexible working hours, and the possibility of remote work. Other common compensations include occupational pension, skills development, and sometimes bonuses linked to project results. Freelancers and consultants can also negotiate compensation for overtime or additional assignments.

Competition and challenges

The competition within the profession of Advertising Designer is relatively high, especially in metropolitan areas where many creative programs are available and employers attract talent. There are high demands for continuous skills development, technical updates, and understanding of new trends in marketing and visual communication. Digitalization has created more opportunities but also increased pressure to deliver quickly and with high quality. Standing out in the job market requires a strong portfolio and the ability to create added value for clients and employers. At the same time, uncertain demand and project-based employment can lead to periods of varying workload.

Tips for aspiring Advertising Designers

To succeed as an Advertising Designer, it is beneficial to combine creativity with good organizational skills. Building a strong and diverse portfolio is essential, as is staying curious about new techniques and trends in design. Communication skills facilitate collaboration with clients and colleagues, while resilience helps manage intensive project periods. It is recommended to take initiatives for internships or freelance assignments during studies to gain experience and contacts. Being flexible and responsive to client needs increases the chances of recurring assignments. Finally, continuously developing digital skills and staying updated on industry developments is advantageous.

Key facts about Advertising Designers

  • Average salary: 43 600 SEK/month
  • Salary range: 39,200–48,600 SEK/month
  • Gender difference: Women earn 93% of men's salaries
  • Education level: Post-secondary education (2–3 years) recommended
  • Available jobs in the profession: 620 positions

Career paths and future outlook

After 3–5 years in the profession, an Advertising Designer can advance to roles such as Art Director, Creative Director, or project manager within advertising and communication. Specialization in digital design, UX/UI, or branding strategies is also common. According to the Swedish Public Employment Service, there is no specific forecast for Advertising Designers, but within the graphic design group, approximately 620 job openings are reported, indicating continued demand. Career opportunities depend on portfolio strength, networks, and the ability to adapt to new technologies. Many also choose to start their own business or work as freelancers, which offers flexibility but also requires active self-marketing and client contact.

Common questions about Advertising Designers

  • What is the average salary of an Advertising Designer?
    - An Advertising Designer has an average salary of 43 600 SEK per month.
  • What are the highest and lowest salaries for an Advertising Designer?
    - The highest salary is 48,600 SEK/month and the lowest is 39,200 SEK/month, depending on gender and education level.
  • Are there salary differences between men and women?
    - Yes, women earn an average of 41 800 SEK/month while men earn 45 000 SEK/month.
  • What education is required to become an Advertising Designer?
    - Post-secondary education in graphic design or similar (2–3 years) is recommended.
  • What is the job market like for Advertising Designers?
    - There are approximately 620 available jobs within the graphic design profession.
  • What do Advertising Designers do during their days?
    - The work involves creating visual concepts for advertising campaigns, print materials, and digital media.

Richard Andersson

Richard Andersson - 2025-07-04 12:42:05

Occupation
Who has the highest salary?
The highest salary for a Advertising Designer is 48600 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 43500 kr.
Who has the lowest salary?
The lowest salary for a Advertising Designer is 39200 kr. This salary belongs to a man working in the Privately employed workers. The lowest salary for a woman in this profession is 39700 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
25-34 87% 39500 kr 39600 kr
35-44 90% 45100 kr 45200 kr
45-54 97% 46100 kr 46300 kr
55-64 103% 40100 kr 40300 kr
Snitt 93% 43400 kr 43600 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Advertising Designer has the SSYK code 2172, which we use to match against the SCB database to obtain the latest salary statistics.

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