- Salary statistics
- Graphic consultant salary
Graphic consultant salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
40 700 - 49 900 SEK / month
Women earn 90% of what men do.
Kultur, media, design
Related tools
Salary progression Graphic consultant
What does a graphic consultant do? – Tasks and work environment
A graphic consultant works on creating visual solutions for companies, organizations, and agencies. Tasks often include designing logos, visual identities, marketing materials, digital advertisements, and sometimes printed materials. Assignments are performed both as an external expert and as part of long-term collaborations where the consultant acts as an advisor on graphic communication and user experience. The work is mainly carried out in digital environments, which means both freelance work and on-site work with clients are common. The work environment is characterized by deadlines, high demands for creativity, and ongoing dialogue with clients and partners.
Salary development over time
The salary for a graphic consultant has steadily increased over the past three years. In 2022, the average salary was 40,500 SEK, followed by a slight increase to 43 600 SEK in 2023. Between 2023 and 2024, the salary increase has been more noticeable, rising to 44 900 SEK, which represents an increase of just over 6.8% during the period. This positive trend is linked to increased demand for digital communication and visual services, where companies are investing more in branding and marketing. At the same time, skill requirements have increased, meaning employers tend to favor consultants with broad technical and aesthetic knowledge. The market has also been affected by digitalization and remote work, opening up more assignments and pushing up salaries for experienced graphic consultants.
Graphic consultant salary – comprehensive overview
- Average salary: 44 900 SEK/month
- Lowest salary: 39,200 SEK/month (men), 39,700 SEK/month (women)
- Highest salary: 48,600 SEK/month (men), 43,500 SEK/month (women)
- Hourly wage: 262 SEK
- Gender differences: Women earn 90% of what men do (men: 46 700 SEK, women: 42 200 SEK)
- Regional differences: Data not available
Education and qualifications
To work as a graphic consultant, a post-secondary education in graphic design, visual communication, or a related field is generally required. Many employers and clients also value certifications in relevant design programs, as well as practical experience through internships or previous projects. Self-taught consultants exist, but formal education often provides a stronger position in the job market.
- Post-secondary education: YH/KY or university degree, 2–4 years
- Certifications: Adobe Creative Suite, UX/UI courses
- Internships: Common during studies
- Prerequisites: Basic computer skills, portfolio with work samples
- Self-study: Online courses and personal portfolio work are advantageous
Many graphic consultants combine creative projects with advisory roles, where understanding both business goals and user behavior is crucial for long-term success in the industry.
Common benefits and compensations
For graphic consultants, benefits such as flexible working hours, remote work options, wellness allowances, and sometimes bonuses linked to projects or performance are common. Some employers also offer professional development through courses and conferences to strengthen digital and creative skills.
Competition and challenges
The competition within graphic design and consulting is significant, especially as many choose to work as freelancers or start their own agencies. The industry is affected by rapid technological changes and evolving client demands, which require continuous skills development. Standing out requires a strong portfolio, the ability to quickly adapt to new trends, and building long-term client relationships. There is some uncertainty about future demand, as employment agencies do not provide clear forecasts for the profession. However, a substantial number of job openings indicate ongoing demand for graphic consultants. Price competition from global players and automated design tools are additional factors influencing the competitive landscape.
Tips for aspiring graphic consultants
To succeed as a graphic consultant, it is important to combine a strong creative drive with good business understanding and a willingness to learn new techniques. Building a diverse and well-crafted portfolio is key to attracting clients and employers, along with accuracy and meeting deadlines. Networking, both digitally and at industry events, often opens doors to new projects and collaborations. An analytical mindset helps translate client needs into practical design solutions, and strong communication skills are essential for presenting ideas convincingly. Taking initiative and demonstrating personal development, such as learning new programs or design methods independently, makes a consultant more attractive in the job market.
Key facts about Graphic Consultant
- Education level: Post-secondary education (2–4 years recommended)
- Work environment: Digital and project-based, often flexible workplaces
- Common work form: Consulting assignments and freelance work
- Demand: 620 available jobs in the profession
- Gender distribution: Women earn 90% of men's salaries
Career paths and future prospects
After three to five years as a graphic consultant, there are opportunities to advance to roles such as senior designer, art director, or project manager within creative agencies and larger companies. Some choose to specialize in UX/UI design, branding strategies, or digital production to meet increasing market demands. According to reports from the Employment Service, no specific future forecast exists for the profession due to limited data, but the relatively large number of job openings indicates continued demand for skilled graphic consultants. Digitalization, changing consumption patterns, and increased focus on branding suggest that the profession will remain relevant, although competition is expected to be high.
Frequently asked questions about Graphic Consultant
- What is the average salary of a Graphic Consultant?
- The average salary is 44 900 SEK per month. - What education is required to become a graphic consultant?
- Post-secondary education in graphic design or visual communication, often 2–4 years. - Are there gender differences in salaries for graphic consultants?
- Yes, women earn 90% of what men do in the profession. - What is the job market like for graphic consultants?
- There are 620 available jobs, but no future outlook data is available. - What is the highest salary for a graphic consultant?
- The highest salary is 48,600 SEK per month, for a man with post-secondary education and private employment. - What is the lowest salary for a graphic consultant?
- The lowest salary is 39,200 SEK per month, for a man with high school education and private employment as a worker. - What personal qualities are important for a graphic consultant?
- Creativity, accuracy, initiative, and communication skills are especially important.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 40400 kr | 40500 kr |
| 35-44 | 90% | 46700 kr | 47200 kr |
| 45-54 | 101% | 46300 kr | 46500 kr |
| 55-64 | 85% | 43700 kr | 43900 kr |
| Snitt | 90% | 44600 kr | 44900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 35200 kr | 39600 kr | |
| 35-44 | 40400 kr | 40600 kr | |
| 45-54 | 101% | 43700 kr | 43700 kr |
| 55-64 | 103% | 42300 kr | 42300 kr |
| Snitt | 102% | 42200 kr | 42400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 35200 kr | 39600 kr | |
| 35-44 | 40400 kr | 40600 kr | |
| 45-54 | 101% | 43700 kr | 43700 kr |
| 55-64 | 103% | 42300 kr | 42300 kr |
| Snitt | 102% | 42200 kr | 42400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 40400 kr | 40500 kr |
| 35-44 | 90% | 46700 kr | 47200 kr |
| 45-54 | 101% | 46300 kr | 46500 kr |
| 55-64 | 43800 kr | 44000 kr | |
| Snitt | 90% | 44600 kr | 44900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 40400 kr | 40500 kr |
| 35-44 | 90% | 46700 kr | 47200 kr |
| 45-54 | 101% | 46300 kr | 46500 kr |
| 55-64 | 43800 kr | 44000 kr | |
| Snitt | 90% | 44600 kr | 44900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 43000 kr | 43000 kr |
| 35-44 | 90% | 48400 kr | 49100 kr |
| 45-54 | 101% | 46200 kr | 46300 kr |
| 55-64 | 85% | 46700 kr | 46900 kr |
| Snitt | 90% | 46400 kr | 46700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 45-54 | 101% | 43400 kr | 43400 kr |
| 55-64 | 103% | 41900 kr | 41900 kr |
| Snitt | 102% | 42000 kr | 42000 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 45-54 | 101% | 43400 kr | 43400 kr |
| 55-64 | 103% | 41900 kr | 41900 kr |
| Snitt | 102% | 42000 kr | 42000 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 43000 kr | 43100 kr |
| 35-44 | 90% | 48400 kr | 49100 kr |
| 45-54 | 101% | 46200 kr | 46400 kr |
| 55-64 | 46800 kr | 47000 kr | |
| Snitt | 90% | 46400 kr | 46800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 43000 kr | 43100 kr |
| 35-44 | 90% | 48400 kr | 49100 kr |
| 45-54 | 101% | 46200 kr | 46400 kr |
| 55-64 | 46800 kr | 47000 kr | |
| Snitt | 90% | 46400 kr | 46800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 37100 kr | 37300 kr |
| 35-44 | 90% | 43900 kr | 44100 kr |
| 45-54 | 101% | 46500 kr | 46700 kr |
| 55-64 | 85% | 39900 kr | 39900 kr |
| Snitt | 90% | 42000 kr | 42200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 36900 kr | 42800 kr | |
| 35-44 | 41600 kr | 41600 kr | |
| 45-54 | 101% | 44000 kr | 44000 kr |
| 55-64 | 103% | 43300 kr | 43300 kr |
| Snitt | 102% | 42400 kr | 42800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 36900 kr | 42800 kr | |
| 35-44 | 41600 kr | 41600 kr | |
| 45-54 | 101% | 44000 kr | 44000 kr |
| 55-64 | 103% | 43300 kr | 43300 kr |
| Snitt | 102% | 42400 kr | 42800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 37100 kr | 37300 kr |
| 35-44 | 90% | 43900 kr | 44100 kr |
| 45-54 | 101% | 46500 kr | 46700 kr |
| Snitt | 90% | 42000 kr | 42200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 37100 kr | 37300 kr |
| 35-44 | 90% | 43900 kr | 44100 kr |
| 45-54 | 101% | 46500 kr | 46700 kr |
| Snitt | 90% | 42000 kr | 42200 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Graphic consultant has the SSYK code 2172, which we use to match against the SCB database to obtain the latest salary statistics.
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