Computer graphics, advertising

What does a graphic designer within advertising do? – Tasks and work environment

A graphic designer within advertising is responsible for creating visual materials used in marketing and communication campaigns. This can include digital ads, print materials, animations, and graphic elements for web and social media. The work is often done in teams alongside art directors, copywriters, and other creatives, transforming ideas into attractive and effective images and graphic solutions. The work environment is usually office-based, and the pace can be high, especially close to campaign deadlines and launches. Creativity, technical skills, and the ability to quickly adapt to changing conditions are central qualities in the profession.

Salary development over time

The salary for a graphic designer within advertising has increased gradually over the past three years. In 2022, the average salary was 40,500 SEK per month. In 2023, it increased to 40 800 SEK, representing a modest increase of about 0.7%. Between 2023 and 2024, the increase became more noticeable, with the average salary rising to 43 600 SEK, corresponding to a salary increase of approximately 6.9%. The recent stronger salary growth is linked to increased demand for digital graphic skills and a growing need for creative solutions in the advertising industry. More companies are investing in digitalization and visual communication, which drives up salaries for qualified graphic designers with experience and education.

Graphic designer, advertising salary – comprehensive overview

• Average salary: 43 600 SEK/month
• Lowest salary: 39,200 SEK/month (men), 39,700 SEK/month (women)
• Highest salary: 48,600 SEK/month (men), 43,500 SEK/month (women)
• Hourly wage (average): 262 SEK
• Gender differences: Women earn 93% of what men do (men: 45 000 SEK, women: 41 800 SEK)
• Regional differences: Not specified

Education and qualifications

The path to becoming a graphic designer within advertising usually involves a post-secondary education in graphic design, digital media, or similar fields. Many employers require solid skills in design programs and digital production, as well as experience from internships or trainee positions. Self-study and online courses can complement formal education and are especially valuable in rapidly changing technical areas.

• Post-secondary education: YH-education or university, 2–3 years
• Certifications: Courses in Adobe Creative Suite and digital design
• Internships: Often require a portfolio and experience from internships or traineeships
• Prerequisites: Basic knowledge of image handling and layout
• Self-studies: Common to supplement with online courses and personal portfolio

Common benefits and compensations

In addition to base salary, graphic designers within advertising are often offered benefits such as wellness allowances, flexible working hours, and the possibility of remote work. Other common compensations include skills development, subsidized lunches, and sometimes bonuses linked to project results or company profits.

Competition and challenges

The competition for positions as a graphic designer within advertising is significant, especially in metropolitan areas where many creative companies are established. Demands for technical competence and creative excellence are constantly increasing, and employers expect candidates to quickly adapt to new design tools and digital platforms. There is also a certain pay gap between men and women in the profession, where women earn on average 93% of men's salaries. The fast pace of the profession and the need for continuous development can be challenging for those who prefer more predictable tasks. At the same time, the role offers the opportunity to work on diverse projects and clients, which attracts many to the industry.

Tips for those who want to become a graphic designer within advertising

To succeed as a graphic designer within advertising, it’s good to combine technical skills with a strong creative drive. Building a broad portfolio during your education demonstrates talent and commitment to employers, while analytical skills help understand client needs and messages. Flexibility is an important trait, as tasks often shift quickly between different projects and platforms. Staying updated on new design tools and trends provides a competitive edge, and teamwork skills are essential when many projects are executed in teams. Finally, patience and meticulousness are crucial, as even small details can make a big difference in the finished result.

Key facts about Graphic Designer, advertising

• Educational level: Post-secondary education, often 2–3 years
• Work environment: Office-based, often teamwork and high pace
• Typical employment: Permanent employment or freelance
• Job openings: 620 in the graphic design profession
• Gender distribution: Women earn 93% of men's salaries

Career paths and future prospects

After a few years in the profession, a graphic designer within advertising can advance to roles such as art director, project manager, UX designer, or specialist in animation and interactive design. There are also opportunities to move into more strategic positions, such as creative leader or production manager. According to the Swedish Public Employment Service, there are currently 620 job openings in the graphic design field, but no specific forecast exists for graphic designers within advertising due to limited data. The industry is strongly influenced by digitalization and technological development, which suggests continued good development opportunities for those who stay updated and possess broad skills.

Frequently asked questions about Graphic Designer, advertising

• What does a graphic designer within advertising earn?
  - The average salary is 43 600 SEK per month, but it varies depending on experience, education, and employer.
• What education is required to become a graphic designer within advertising?
  - Usually, a post-secondary education in graphic design or digital media, often 2–3 years long.
• What are the gender differences within the profession?
  - Women earn on average 93% of what men do within the profession.
• What is the highest salary for a graphic designer within advertising?
  - The highest salary is 48,600 SEK per month, which applies to a male with post-secondary education who is a privately employed officer.
• How is the job market for graphic designers within advertising?
  - Currently, there are 620 job openings in the graphic design profession, but an exact forecast is unavailable.
• What personal qualities are important for the profession?
  - Creativity, flexibility, and teamwork skills are especially important for success.
• Is there an opportunity to work as a freelancer?
  - Yes, many graphic designers within advertising work as freelancers or consultants.