Store communicator salary

Occupational Profile: Retail Visual Merchandiser

Retail visual merchandisers, also known as decorators or scenographers within the retail industry, play a crucial role in creating an engaging and sales-driven environment in stores. Their work includes everything from planning and executing store layouts to creating thematic window displays and campaigns that attract customers.

Salary Statistics and Development

According to the latest data, the average salary for a retail visual merchandiser is 38 300 SEK, which is an increase from the previous year's 36 500 SEK. Men in the profession earn an average of 40 600 SEK, while women have an average monthly salary of 37 900 SEK, meaning that women earn 93% of what men do.

Education and Requirements

To work as a retail visual merchandiser, a relevant education in visual merchandising, interior design, or similar fields is often required. Many vocational schools and universities offer programs specifically tailored to these roles. Strong visual sense, creativity, and the ability to analyze trends and customer behaviors are important qualities for success in the profession.

Considerations for Aspiring Professionals

For those wishing to pursue a career as a retail visual merchandiser, it is important to understand that the work environment is often dynamic and may require irregular working hours, especially during peak retail seasons and when setting up campaigns. The ability to work under time pressure and stay updated on the latest trends in both fashion and sales is essential.

Potential Benefits

Benefits vary among different employers but can include anything from paid professional training to contributions for work-related tools such as mobile phones or computers. These benefits are not only meant to attract talent but also to retain valuable staff by investing in their continuous development.