IKEA of Sweden
Älmhultsgatan 2
21586 Malmö
Skåne län

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Product Communicator


Publicerad: 2018-05-09 | Sista ansökningsdag: 2018-05-23 | Anställningsform: 6 månader eller längre/Heltid



Right now we are looking for a Product Communicator to join our BA Food team in Malmö for temporary assignment till end of December 2019.


The product is not sellable or showable without the product communication surrounding it. Product Communication content consists of all facts, all texts and stories, all visuals, pictures and motion media as well as all communication in and on packages and also store communication.

You contribute to a successful meeting with the customer by securing high quality product communication for all media.
You analyse the need of product communication content (e.g. texts and visual) by doing a product communication analysis and you take a complete content ownership.
You secure the customer and communication perspective on each product.
You secure a strategic view on the product communication content needs by developing strategies and guidelines per product, category and range as well as delivering to the main communication messages and commercial strategies.
You act as a key contributor when developing a new content types, based on the needs emerging from range, legal compliance, sustainability, customers, markets, media and sales channels.
You act as a project leader when ordering, briefing and approving product communication content, including store communication carriers as well as digital.
You take the lead in developing the way of working for product communication for IKEA Food.
You align and work closely with the Product Communication matrix securing that we build the mutual knowledge of IKEA Food.
You contribute in the Product Communication budget process by doing a Product Communication overview plan.
You secure the quality of product communication content in Product Information Assistance (PIA) and other back-end databases and handle other administrative tasks connected with creation of product communication.


To be successful in this role you need to have a passion for Food range and interest in people's everyday life and their need connected with food products. Preferably, you have knowledge of strategic communication and experience in working throughout all dimensions of communication. You have experience in Project Management and as a person you are analytical, structured and methodical. You are an initiator and can drive change, and you are able to take leadership on tasks, processes and people. You have both a detailed and holistic perspective and you appreciate simplicity. You have excellent communication skills securing IKEA tone of voice and you have the ability to engage and inspire by networking cross functions and organizations. It is an advantage if you have previous experience of consumer packaging and digital communication. The ability to express yourself confidently and clearly in English is a prerequisite.

At IKEA Food Services AB we are more than 100 passionate food lovers that from our Malmö office develop and provide food, sold and served in IKEA Restaurants, Bistro´s and Swedish Food Markets in 48 markets. Among our Retail Partners there are 16500 food co-workers serving 640 million food guests in the IKEA stores around the world.




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