Vacant job

About A Retro Tale

A Retro Tale is a unique and established company in luxury vintage and second-hand accessories, specializing in products from some of the world's most iconic fashion brands such as Chanel, Louis Vuitton, Bottega Veneta, Balenciaga, and Gucci. Founded in 2017 in Stockholm, the company owns 100% of its inventory – enabling fast logistics, efficient pricing, and an extraordinary customer experience.

A Retro Tale is currently a market leader in the Nordic region within its segment and is on an ambitious growth journey with international expansion. The company has strong investors backing it – including H&M – and a clear vision to become the leading player in Europe in pre-owned luxury.

About the role

As the Head of E-commerce, you will have overall responsibility for driving and developing A Retro Tale's digital business. With a full focus on profitable growth, customer experience, and international expansion, you will lead the efforts to take the company's e-commerce to the next level. You will be responsible for shaping and executing the e-commerce strategy – with a particular focus on Sweden, Germany, and other key markets in Europe.

This is a broad and commercially significant role where you combine strategy, analysis, and leadership with clear operational responsibility.

Your mission:

• Have overall responsibility for the e-commerce business with a focus on growth, profitability, and customer satisfaction.
• Own and drive the company's product vision, including the development of a clear roadmap.
• Further develop the website to enhance user experience, strengthen brand identity, and increase conversion rates.
• Analyze sales and customer behaviors, and drive improvements through data-driven insights.
• Develop and implement the e-commerce strategy in line with overall business goals.
• Optimize the customer journey and digital flows to maximize conversion, loyalty, and experience.
• In close collaboration with the marketing team, develop campaigns and marketing activities.
• Coordinate work within CRM, performance marketing, SEO, and other digital channels.
• Be responsible for budget, follow-up, and reporting of e-commerce results.
• Build, lead, and develop the team as the company grows.
• Identify and implement technical solutions that strengthen the business and scale e-commerce.

Your background

We are looking for someone with at least 5–7 years of experience in driving and developing e-commerce businesses within D2C, preferably in fast-growing, international companies. You have a strong commercial acumen, accustomed to working KPI-driven with a focus on both growth and profitability. You have a background in e-commerce where brand identity combined with sales-driving efforts has been central. With a deep understanding of digital product development, technical infrastructure, and conversion, you combine strategic vision with operational sharpness.

You have experience in building and leading teams, and enjoy collaborating with external partners and agencies in a clear requirement-setting role to challenge and optimize collaborations. It is highly meritorious if you have experience with omnichannel strategy, and we also see advantages in a background from product companies with ties to tech, as well as experience in international expansion.

Personal qualities

To succeed in this role, we believe you are both strategic and unpretentious – you easily create structure, make data-driven decisions, and drive change. You are also curious, business-oriented, have a strong customer focus, and an agile working style.

You are a communicative, structured, and analytical leader who inspires others, but who is also used to rolling up your sleeves and executing in the daily operations.

Location & start

The position is based at A Retro Tale's office in Stockholm. Start date is negotiable, preferably as soon as possible.

Contact & application

If you have questions about the position, you are warmly welcome to contact the responsible recruiter Sanny Malmberg at [email protected].

We apply ongoing selection, so please submit your application as soon as possible to secure your place in the process. We look forward to hearing from you!